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Sustainable Fashion in Poland—Too Early or Too Late?

Author

Listed:
  • Magdalena Popowska

    (Faculty of Management and Economics, Gdańsk University of Technology, 80-233 Gdańsk, Poland)

  • Aleksandra Sinkiewicz

    (Faculty of Management and Economics, Gdańsk University of Technology, 80-233 Gdańsk, Poland)

Abstract

This article presents an analysis of the concept of sustainable fashion from the Polish consumer’s perspective. The aim of this research is to investigate how Polish fashion consumers approach the concepts of sustainability, such as organic, fair-trade, and carbon emissions. Exploring the experience of the Polish consumption context provides a richer understanding of the evolution of fashion sustainability concepts in this and similar countries. The research methods applied comprise the literature review, including the theoretical and empirical items, and the survey conducted among Polish fashion consumers. According to our findings, Polish consumers declare caring more about the general environment but do not pay attention to sustainable development in the clothing industry. It is also worth noting that Poles, compared to those in other countries, have an unfavourable opinion of their own nation on the approach to sustainable development in the garment industry.

Suggested Citation

  • Magdalena Popowska & Aleksandra Sinkiewicz, 2021. "Sustainable Fashion in Poland—Too Early or Too Late?," Sustainability, MDPI, vol. 13(17), pages 1-16, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:17:p:9713-:d:625072
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    References listed on IDEAS

    as
    1. Patrizia Gazzola & Enrica Pavione & Roberta Pezzetti & Daniele Grechi, 2020. "Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    2. Idiano D’Adamo & Gianluca Lupi, 2021. "Sustainability and Resilience after COVID-19: A Circular Premium in the Fashion Industry," Sustainability, MDPI, vol. 13(4), pages 1-5, February.
    3. James Richardson, 1996. "Vertical Integration and Rapid Response in Fashion Apparel," Organization Science, INFORMS, vol. 7(4), pages 400-412, August.
    4. Hudson, Laurel Anderson & Ozanne, Julie L, 1988. "Alternative Ways of Seeking Knowledge in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 508-521, March.
    Full references (including those not matched with items on IDEAS)

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