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Influences of SNS (Social Network Service) Uses and Musical Consumption on City Branding: A Focus on Broadway, New York and the West End, London

Author

Listed:
  • Jongwon Won

    (Department of Media Communication, Soonchunhyang University, Chungnam 31538, Korea)

  • Jong Yoon Lee

    (Department of Photography, Visual & Contents, Sangmyung University, Seoul 03016, Korea)

  • Jong Woo Jun

    (School of Communication, Dankook University, Gyeonggi-do 16890, Korea)

Abstract

This study explored the role the musical industry plays in creating city brand images. The results showed that younger consumers were found to have more favorable visit intentions in New York and London due to their image as musical cities. Instagram users wanted to visit New York, but Twitter users had negative visit intentions in New York. Sensation-seeking orientation toward musicals influenced visit intention in New York. Broadway familiarity was linked to visit intention. In London, only sensation-seeking orientation influenced visit intention. Uses of SNS did not influence London visit intention and West End familiarity was not related to London visit intention. These results could provide academic and managerial implications for city branding.

Suggested Citation

  • Jongwon Won & Jong Yoon Lee & Jong Woo Jun, 2020. "Influences of SNS (Social Network Service) Uses and Musical Consumption on City Branding: A Focus on Broadway, New York and the West End, London," Sustainability, MDPI, vol. 12(9), pages 1-10, May.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:9:p:3856-:d:355692
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    References listed on IDEAS

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    Cited by:

    1. Chenyu Zheng, 2020. "Comparisons of the City Brand Influence of Global Cities: Word-Embedding Based Semantic Mining and Clustering Analysis on the Big Data of GDELT Global News Knowledge Graph," Sustainability, MDPI, vol. 12(16), pages 1-18, August.
    2. Zoltán Kovács & György Vida & Ábel Elekes & Tamás Kovalcsik, 2021. "Combining Social Media and Mobile Positioning Data in the Analysis of Tourist Flows: A Case Study from Szeged, Hungary," Sustainability, MDPI, vol. 13(5), pages 1-15, March.

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