Trademarks as Fictitious Commodities: An Erosion of the Public Interest? An Assessment of the use of trademarks over urban space at the example of London’s Regent Street and Paris’ Champs-Elysées
AbstractWith reference to Karl Polyani’s notion of fictitious commodities we evaluate whether the protection of two worldwide known streets, namely ‘Regent Street’ in London and the ‘Champs- Elysées’ in Paris may be perceived as an erosion of the public interest and thus call for potential policy reformulation or reforms to substantive trademark law. The reasons for this choice are twofold: Firstly, the existing body of literature offers an in-depth discussion on the complex dynamics between the public interest and patents and copyrights, yet relatively little has been said so far on the correlation of the public interest and trademarks. Secondly, trademark protection over urban space is a recent phenomenon that has in and by itself not yet been properly grasped, neither from a policy, commercial or legal perspective. We conclude that the ownership structure of each of these two trademarks suggests that, contrary to intuition, it is the use of trademark protection rather than the renouncement from trademark protection that guarantees, at least in these two instances, the public interest. We contend however that the increased use of trademark protection over urban space does bear the potential for the erosion of the public interest and call upon policy makers to formulate guidelines in that respect.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 36321.
Date of creation: 26 Sep 2011
Date of revision:
Fictitious Commodities; Public Interest; Trademarks; Urban Space; International Economic Integration; Global Competitiveness; Branding Street names; Double Movement Fictitious Commodities; Public Interest; Trademarks; Urban Space; International Economic Integration; Global Competitiveness; Branding Street names; Double Movement Fictitious Commodities; Public Interest; Trademarks; Urban Space; International Economic Integration; Global Competitiveness; Branding Street names; Double Movement;
Find related papers by JEL classification:
- F50 - International Economics - - International Relations, National Security, and International Political Economy - - - General
- B30 - Schools of Economic Thought and Methodology - - History of Economic Thought: Individuals - - - General
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-02-20 (All new papers)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Ghafele, Roya, 2009. "Creating the missing link: applying collective marks to create clusters," MPRA Paper 37039, University Library of Munich, Germany.
- Giovanni B. Ramello, 2006.
"What'S In A Sign ? Trademark Law And Economic Theory,"
Journal of Economic Surveys,
Wiley Blackwell, vol. 20(4), pages 547-565, 09.
- Ramello, Giovanni, 2006. "What's in a sign? Trademark law and enconomic theory," POLIS Working Papers 67, Institute of Public Policy and Public Choice - POLIS.
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