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Does Sustainability Push to Reshape Business Models? Evidence from the European Wine Industry

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Listed:
  • Stéphane Ouvrard

    (Strategy, Entrepreneurship, Sustainability Department, Kedge Business School, 680 Cours de la Libération, 33405 Talence, France)

  • Sajjad M. Jasimuddin

    (Strategy, Entrepreneurship, Sustainability Department, Kedge Business School, 680 Cours de la Libération, 33405 Talence, France)

  • Antonio Spiga

    (Recherche Économie, Université de Bordeaux, avenue Léon Duguit, 33 608 Pessac, France)

Abstract

The wine industry is not free from environmental concerns. The paper intends to explore the owners/managers’ interest in environmental sustainability issues in their business model and to empirically understand a business model in the wine industry. Taking a qualitative approach, this exploratory study allows us to observe the phenomenon in a natural setting. Eleven interviewees were selected from wineries based in France and Italy. The study reveals that sustainability is an important issue in wine businesses that shapes the business model. Highlighting the environmental aspects of wine production, the four components of a business model, i.e., performance, resources, innovation, and value creation (PRIV), have emerged from the interviews. The sustainability and environmental issues are reflected in business models in the wine industry. The paper explains how these components of a business model work together to ensure sustainability practices by wine producers. This study proposes a model for future applications in winery businesses. The paper helps to understand that wine producers are very keen on environmentally friendly wine businesses.

Suggested Citation

  • Stéphane Ouvrard & Sajjad M. Jasimuddin & Antonio Spiga, 2020. "Does Sustainability Push to Reshape Business Models? Evidence from the European Wine Industry," Sustainability, MDPI, vol. 12(6), pages 1-13, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2561-:d:336385
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    5. María Carmen García-Cortijo & Juan R. Ferrer & Juan Sebastián Castillo-Valero & Vicente Pinilla, 2021. "The Drivers of the Sustainability of Spanish Wineries: Resources and Capabilities," Sustainability, MDPI, vol. 13(18), pages 1-12, September.
    6. Valeska V. Geldres-Weiss & Nicolás Gambetta & Nathaniel P. Massa & Skania L. Geldres-Weiss, 2021. "Materiality Matrix Use in Aligning and Determining a Firm’s Sustainable Business Model Archetype and Triple Bottom Line Impact on Stakeholders," Sustainability, MDPI, vol. 13(3), pages 1-22, January.
    7. Haddoud, Mohamed Yacine & Onjewu, Adah-Kole Emmanuel & Nowiński, Witold, 2021. "Environmental commitment and innovation as catalysts for export performance in family firms," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    8. Caroline Tahon & Peter J. Batt, 2021. "An Exploratory Study of the Sustainable Practices Used at Each Level of the Bordeaux Wine Value Chain," Sustainability, MDPI, vol. 13(17), pages 1-25, August.
    9. Tilman Reinhardt & Yasmine Ambrogio, 2023. "Geographical Indications and Sustainable Viticulture: Empirical and Theoretical Perspectives," Sustainability, MDPI, vol. 15(23), pages 1-15, November.
    10. Marc Dressler, 2023. "Sustainable Business Model Design: A Multi-Case Approach Exploring Generic Strategies and Dynamic Capabilities on the Example of German Wine Estates," Sustainability, MDPI, vol. 15(5), pages 1-19, February.
    11. Gueddari-Aourir, A. & García-Alaminos, A. & García-Yuste, S. & Alonso-Moreno, C. & Canales-Vázquez, J. & Zafrilla, J.E., 2022. "The carbon footprint balance of a real-case wine fermentation CO2 capture and utilization strategy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 157(C).
    12. Ionica Oncioiu & Anca-Gabriela Petrescu & Florentina-Raluca Bîlcan & Marius Petrescu & Delia-Mioara Popescu & Elena Anghel, 2020. "Corporate Sustainability Reporting and Financial Performance," Sustainability, MDPI, vol. 12(10), pages 1-13, May.
    13. Marc Dressler & Ivan Paunovic, 2021. "A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    14. Rita Mura & Francesca Vicentini & Ludovico Maria Botti & Maria Vincenza Chiriacò, 2024. "Achieving the circular economy through environmental policies: Packaging strategies for more sustainable business models in the wine industry," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1497-1514, February.
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