IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i3p1044-d315392.html
   My bibliography  Save this article

Corporate Social Responsibility: Findings from the Vietnamese Paint Industry

Author

Listed:
  • Khoa T. Tran

    (Center For Public Administration, International University, Vietnam National University, Ho Chi Minh City 700000, Vietnam)

  • Phuong V. Nguyen

    (Center For Public Administration, International University, Vietnam National University, Ho Chi Minh City 700000, Vietnam)

Abstract

In contemporary society, customers tend to spend money on goods and services they trust not only in terms of their quality but also because of their ethical production standards; therefore, thanks to integrating corporate social responsibility (CSR) into business activities, a company can ensure that their business success is in line with high moral principles and social expectations. Considering the paint business in the Vietnamese context, this study aims to investigate the effects of CSR related to the environmental management practices of companies in the paint industry. By analyzing data collected from 269 project managers and the purchasing managers of construction companies located in Ho Chi Minh City, Vietnam, the findings show that CSR programs generally have a positive relationship with perceived reputation, organizational customer satisfaction, and environmental management practices (EMPs). Furthermore, the results also indicate that EMPs have no significant impact on organizational customer satisfaction, and perceived reputation is not associated with either customer satisfaction or commitment in the business-to-business (B2B) context. It is worth noting that the results provide some managerial recommendations for paint companies.

Suggested Citation

  • Khoa T. Tran & Phuong V. Nguyen, 2020. "Corporate Social Responsibility: Findings from the Vietnamese Paint Industry," Sustainability, MDPI, vol. 12(3), pages 1-20, February.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:3:p:1044-:d:315392
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/3/1044/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/3/1044/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Beatty, Sharon E. & Homer, Pamela & Kahle, Lynn R., 1988. "The involvement--commitment model: Theory and implications," Journal of Business Research, Elsevier, vol. 16(2), pages 149-167, March.
    2. Chomvilailuk, Rojanasak & Butcher, Ken, 2016. "Evaluating the effect of corporate social responsibility communication on mobile telephone customers," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 164-170.
    3. Rauyruen, Papassapa & Miller, Kenneth E., 2007. "Relationship quality as a predictor of B2B customer loyalty," Journal of Business Research, Elsevier, vol. 60(1), pages 21-31, January.
    4. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    5. Shahid Ali & Junrui Zhang & Muhammad Usman & Farman Ullah Khan & Amir Ikram & Bilal Anwar, 2019. "Sub-National Institutional Contingencies and Corporate Social Responsibility Performance: Evidence from China," Sustainability, MDPI, vol. 11(19), pages 1-21, October.
    6. Su, Lujun & Pan, Yue & Chen, Xiaohong, 2017. "Corporate social responsibility: Findings from the Chinese hospitality industry," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 240-247.
    7. Adriana Burlea-Schiopoiu & Laurentiu Stelian Mihai, 2019. "An Integrated Framework on the Sustainability of SMEs," Sustainability, MDPI, vol. 11(21), pages 1-22, October.
    8. Zhu, Qinghua & Geng, Yong & Sarkis, Joseph & Lai, Kee-hung, 2011. "Evaluating green supply chain management among Chinese manufacturers from the ecological modernization perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 47(6), pages 808-821.
    9. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    10. Timothy Kiessling & Lars Isaksson & Burze Yasar, 2016. "Market Orientation and CSR: Performance Implications," Journal of Business Ethics, Springer, vol. 137(2), pages 269-284, August.
    11. Chang, Yu-Hern & Yeh, Chung-Hsing, 2017. "Corporate social responsibility and customer loyalty in intercity bus services," Transport Policy, Elsevier, vol. 59(C), pages 38-45.
    12. Iglesias, Oriol & Markovic, Stefan & Rialp, Josep, 2019. "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy," Journal of Business Research, Elsevier, vol. 96(C), pages 343-354.
    13. Shuili Du & C. Bhattacharya & Sankar Sen, 2015. "Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes," Journal of Business Ethics, Springer, vol. 131(2), pages 319-335, October.
    14. Glynn, Mark S., 2012. "Primer in B2B brand-building strategies with a reader practicum," Journal of Business Research, Elsevier, vol. 65(5), pages 666-675.
    15. Minna Halme, 2001. "Learning for sustainable development in tourism networks," Business Strategy and the Environment, Wiley Blackwell, vol. 10(2), pages 100-114, March.
    16. Alexander Dahlsrud, 2008. "How corporate social responsibility is defined: an analysis of 37 definitions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(1), pages 1-13, January.
    17. Ann Goodman, 2000. "Implementing Sustainability in Service Operations at Scandic Hotels," Interfaces, INFORMS, vol. 30(3), pages 202-214, June.
    18. Andrew A. King & Michael J. Lenox, 2001. "Does It Really Pay to Be Green? An Empirical Study of Firm Environmental and Financial Performance: An Empirical Study of Firm Environmental and Financial Performance," Journal of Industrial Ecology, Yale University, vol. 5(1), pages 105-116, January.
    19. Robert Handfield & Robert Sroufe & Steven Walton, 2005. "Integrating environmental management and supply chain strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 14(1), pages 1-19, January.
    20. Ina Freeman & Amir Hasnaoui, 2011. "The Meaning of Corporate Social Responsibility: The Vision of Four Nations," Journal of Business Ethics, Springer, vol. 100(3), pages 419-443, May.
    21. Jörg Henseler & Marko Sarstedt, 2013. "Goodness-of-fit indices for partial least squares path modeling," Computational Statistics, Springer, vol. 28(2), pages 565-580, April.
    22. Keith Weigelt & Colin Camerer, 1988. "Reputation and corporate strategy: A review of recent theory and applications," Strategic Management Journal, Wiley Blackwell, vol. 9(5), pages 443-454, September.
    23. Raquel Garde-Sanchez & María Victoria López-Pérez & Antonio M. López-Hernández, 2018. "Current Trends in Research on Social Responsibility in State-Owned Enterprises: A Review of the Literature from 2000 to 2017," Sustainability, MDPI, vol. 10(7), pages 1-21, July.
    24. Sora Kim, 2019. "The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception," Journal of Business Ethics, Springer, vol. 154(4), pages 1143-1159, February.
    25. Ina Freeman & Amir Hasnaoui, 2011. "The Meaning of Corporate Social Responsibility," Post-Print hal-00599320, HAL.
    26. Hangeun Lee & Seong Ho Lee, 2019. "The Impact of Corporate Social Responsibility on Long-Term Relationships in the Business-to-Business Market," Sustainability, MDPI, vol. 11(19), pages 1-12, September.
    27. Doh, Jonathan & Husted, Bryan W. & Yang, Xiaohua, 2016. "Guest Editors’ Introduction: Ethics, Corporate Social Responsibility, and Developing Country Multinationals," Business Ethics Quarterly, Cambridge University Press, vol. 26(3), pages 301-315, July.
    28. Gounaris, Spiros P., 2005. "Trust and commitment influences on customer retention: insights from business-to-business services," Journal of Business Research, Elsevier, vol. 58(2), pages 126-140, February.
    29. Sang-Lin Han & Simon Sang Hoon Childs, 2016. "Corporate social responsibility in B2B relationships: Examining the effects of multifaceted supplier CSR on business customers trust," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 26(1), pages 19-35, January.
    30. John Child & Terence Tsai, 2005. "The Dynamic Between Firms’ Environmental Strategies and Institutional Constraints in Emerging Economies: Evidence from China and Taiwan," Journal of Management Studies, Wiley Blackwell, vol. 42(1), pages 95-125, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Phuong V. Nguyen & Khoa T. Tran, 2020. "Explicating energy saving intention from the prospect of small medium enterprises," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 716-734, December.
    2. Muddassar Sarfraz & Ilhan Ozturk & Sunghoon Yoo & Muhammad Ali Raza & Heesup Han, 2023. "Toward a new understanding of environmental and financial performance through corporate social responsibility, green innovation, and sustainable development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.
    3. Anna Żelazna & Matylda Bojar & Ewa Bojar, 2020. "Corporate Social Responsibility towards the Environment in Lublin Region, Poland: A Comparative Study of 2009 and 2019," Sustainability, MDPI, vol. 12(11), pages 1-13, June.
    4. Ngoc Phu Tran & Co Thi Huyen Dinh & Hien Thi Thu Hoang & Duc Hong Vo, 2022. "Intellectual Capital and Firm Performance in Vietnam: The Moderating Role of Corporate Social Responsibility," Sustainability, MDPI, vol. 14(19), pages 1-13, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Park, Eunil, 2019. "Corporate social responsibility as a determinant of corporate reputation in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 215-221.
    2. Riillo, Cesare Fabio Antonio & Sarracino, Francesco, 2014. "Motivations for Corporate Social Responsibility: all talk and no walk?," MPRA Paper 60211, University Library of Munich, Germany.
    3. Lin-Hi, Nick & Müller, Karsten, 2013. "The CSR bottom line: Preventing corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1928-1936.
    4. Mallika Tamvada, 2020. "Corporate social responsibility and accountability: a new theoretical foundation for regulating CSR," International Journal of Corporate Social Responsibility, Springer, vol. 5(1), pages 1-14, December.
    5. Hana Hlochova, 2019. "The Origins of CSR In Theory and Practice: Chapter from CSR History In The CEE Region," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 10(4), pages 84-101, December.
    6. Debora Scarpato & Gennaro Civero & Vincenzo Rusciano & Marcello Risitano, 2020. "Sustainable strategies and corporate social responsibility in the Italian fisheries companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2983-2990, November.
    7. Hangeun Lee & Seong Ho Lee, 2019. "The Impact of Corporate Social Responsibility on Long-Term Relationships in the Business-to-Business Market," Sustainability, MDPI, vol. 11(19), pages 1-12, September.
    8. Muhamad Azrin Nazri & Nor Asiah Omar & Aini Aman & Abu Hanifah Ayob & Nur Ainna Ramli, 2020. "Corporate Social Responsibility and Business Performance in Takaful Agencies: The Moderating Role of Objective Environment," Sustainability, MDPI, vol. 12(20), pages 1-18, October.
    9. Daniel Alonso‐Martínez & Valentina De Marchi & Eleonora Di Maria, 2020. "Which country characteristics support corporate social performance?," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 670-684, July.
    10. Ghi-Feng Yen & Hui-Chun Tsao, 2020. "Reexamining Consumers’ Cognition and Evaluation of Corporate Social Responsibility via a DANP and IPA Method," Sustainability, MDPI, vol. 12(2), pages 1-26, January.
    11. Hans-Jörg Schlierer & Andrea Werner & Silvana Signori & Elisabeth Garriga & Heidi Weltzien Hoivik & Annick Rossem & Yves Fassin, 2012. "How Do European SME Owner–Managers Make Sense of ‘Stakeholder Management’?: Insights from a Cross-National Study," Journal of Business Ethics, Springer, vol. 109(1), pages 39-51, August.
    12. Blanca de-Miguel-Molina & Vicente Chirivella-González & Beatriz García-Ortega, 2016. "Corporate philanthropy and community involvement. Analysing companies from France, Germany, the Netherlands and Spain," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(6), pages 2741-2766, November.
    13. Soliman, Marwa & Ben-Amar, Walid, 2022. "Corporate social responsibility orientation and textual features of financial disclosures," International Review of Financial Analysis, Elsevier, vol. 84(C).
    14. Daeheon Choi & Chune Young Chung & Jason Young, 2019. "An Economic Analysis of Corporate Social Responsibility in Korea," Sustainability, MDPI, vol. 11(9), pages 1-18, May.
    15. Alan J. Kearns, 2017. "Rebuilding Trust: Ireland’s CSR Plan in the Light of Caritas in Veritate," Journal of Business Ethics, Springer, vol. 146(4), pages 845-857, December.
    16. P.S. Raychaudhuri & Rahela Farooqi, 2013. "A Study on the Effects of Dimensions of Service Quality on Customer Satisfaction in the Indian IT Hardware Industry with Special Emphasis on Medium Size B2B Sector," Global Business Review, International Management Institute, vol. 14(3), pages 507-527, September.
    17. Mohammadsadegh Omidvar & Maria Palazzo, 2023. "The Influence of Corporate Social Responsibility Aspects on Business Model Innovation, Competitive Advantage, and Company Performance: A Study on Small- and Medium-Sized Enterprises in Iran," Sustainability, MDPI, vol. 15(22), pages 1-19, November.
    18. Maria Anne Schmidt & Daniel Cracau, 2015. "Cross-Country Comparison of the Corporate Social Responsibility Orientation in Germany and Qatar: An Empirical Study among Business Students," FEMM Working Papers 150006, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    19. Alvaro Rojas & Daniel Lorenzo, 2021. "Environmental and Social Goals in Spanish SMEs: The Moderating Effect of Family Influence," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    20. Mark Avis & Roman Konopka & Diana Gregory-Smith & Nitha Palakshappa, 2022. "Disentangling Consumers’ CSR Knowledge Types and Effects," Sustainability, MDPI, vol. 14(19), pages 1-20, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:3:p:1044-:d:315392. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.