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Sustainable Development of Entrepreneurial Orientation through Social Drivers

Author

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  • Purevdulam Altantsetseg

    (Graduate School, Mongolian National University, Ulaanbaatar 14210, Mongolia
    Business and Law School, City University of Mongolia, City University, 7th Khoroo, Sukhbaatar District, Ulaanbaatar 14190, Mongolia
    Graduate School, University of Internal Affairs, 8th Khoroo, Baynzurkh District, Ulaanbaatar 210332, Mongolia)

  • Alaleh Dadvari

    (Department of Business Administration, National Central University, Zhongli, Taoyuan 320317, Taiwan)

  • Tsevegjav Munkhdelger

    (Graduate School, Mongolian National University, Ulaanbaatar 14210, Mongolia
    Graduate School, University of Internal Affairs, 8th Khoroo, Baynzurkh District, Ulaanbaatar 210332, Mongolia)

  • Gerelt-Od Lkhagvasuren

    (Department of Education, Mongolian National University, Ulaanbaatar 14210, Mongolia)

  • Massoud Moslehpour

    (Department of Business Administration, Asia University, Wufeng District, Taichung City 41354, Taiwan
    Department of Management, California State University, San Bernardino, CA 92407, USA)

Abstract

Given that social dilemmas such as climate change, unemployment, and public health are growing globally, recognition of social drivers related to sustainable development while generating social impact is of particular interest to professionals and academics. This study aims to highlight the antecedents of sustainable social impact. Thus, we evaluate the association between entrepreneurial orientation and social impact through the mediation effects of social factors named social drivers, including service innovation, social innovation, and social value orientation. The data collection is from the service and non-service industries in Taiwan. A total of 270 samples consisting of employees, managers, SME owners, and CEOs is used. We employed structural equation modeling (SEM) to test the proposed hypotheses. Research findings indicate entrepreneurial orientation is a determining factor of sustainable innovation that not only renders entrepreneurially strategic dispositions of an organization but also significantly contributes to generating drastic social impact. In particular, entrepreneurs are found to be more proactive in solving problematic social issues through their entrepreneurial characteristics. Statistical findings support that all direct effects, besides partial and full mediation, are proved, which reveals the transformative potential of selected social drivers. Altogether, research findings provide exciting insights into entrepreneurship knowledge, innovation, and value assumptions in the social context. We further discuss theoretical and practical implications.

Suggested Citation

  • Purevdulam Altantsetseg & Alaleh Dadvari & Tsevegjav Munkhdelger & Gerelt-Od Lkhagvasuren & Massoud Moslehpour, 2020. "Sustainable Development of Entrepreneurial Orientation through Social Drivers," Sustainability, MDPI, vol. 12(21), pages 1-19, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:21:p:8816-:d:433780
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    References listed on IDEAS

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