Influence of Brand Image of a Sports Event on the Recommendation of Its Participants
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- Lucciano Testa & David Parra-Camacho & Ana María Gómez-Tafalla & Fernando Garcia-Pascual & Daniel Duclos-Bastías, 2023. "Local Impact of a Sports Centre: Effects on Future Intentions," Sustainability, MDPI, vol. 15(6), pages 1-15, March.
- José F. Navarro-Picado & Eduardo Torres-Moraga & Manuel Alonso Dos Santos & Brandon Mastromartino & James J. Zhang, 2023. "Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans," Review of Managerial Science, Springer, vol. 17(1), pages 209-232, January.
- Hernita Hernita & Batara Surya & Iwan Perwira & Herminawaty Abubakar & Muhammad Idris, 2021. "Economic Business Sustainability and Strengthening Human Resource Capacity Based on Increasing the Productivity of Small and Medium Enterprises (SMEs) in Makassar City, Indonesia," Sustainability, MDPI, vol. 13(6), pages 1-36, March.
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Keywords
marketing; brand; sports management; sports events; brand congruence; commitment; trust; recommendation; WOM; structural equation modeling;All these keywords.
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