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Innovations in Agritourism: Evidence from a Region in Poland

Author

Listed:
  • Michał Roman

    (Institute of Economics and Finance, Warsaw University of Life Sciences, 02-787 Warsaw, Poland)

  • Monika Roman

    (Institute of Economics and Finance, Warsaw University of Life Sciences, 02-787 Warsaw, Poland)

  • Piotr Prus

    (Laboratory of Economics and Counseling in Agribusiness, Department of Agronomy, Faculty of Agriculture and Biotechnology, UTP University of Science and Technology in Bydgoszcz, 85-790 Bydgoszcz, Poland)

Abstract

The objective of the article is to present the study of agritourism innovativeness. The analysis covers agritourism farms in Poland. It is also essential to identify the factors affecting the process of implementing innovation in agritourism. The objective of the article is to formulate conclusions on the impact of innovations on the development of agritourism and the competitiveness of agritourism farms that can be used by representatives of various agritourism-supporting institutions and organizations. A diagnostic survey–study was conducted in 2018, applying a survey questionnaire with a sample of 81 self-employed agritourism farm owners. Ward’s hierarchical clustering method was applied to group the counties in terms of innovativeness. For this purpose, the data provided by the central statistics authority (GUS) and the authors’ own survey study were used. The study confirms, e.g., the key significance of innovation for the development of agritourism in the counties analyzed. Additionally, in the article there is developed an original farm’s competitive positioning index and gaining a competitive advantage on the agritourism services market, with three farms in Germany, France and Poland, respectively as an example.

Suggested Citation

  • Michał Roman & Monika Roman & Piotr Prus, 2020. "Innovations in Agritourism: Evidence from a Region in Poland," Sustainability, MDPI, vol. 12(12), pages 1-21, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:12:p:4858-:d:371339
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    References listed on IDEAS

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