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The tourist on the farm: A ‘muddled’ image

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  • Dubois, Charline
  • Cawley, Mary
  • Schmitz, Serge

Abstract

Agritourism is promoted as a method of offsetting decline in farm incomes, and is defined in different ways which creates difficulties in attracting tourists. The present research contributes to a better understanding of agritourism, based on evidence in Wallonia (Belgium) and Luxembourg. It does so by studying the image held by four groups of actors: (i) farmers who provide ‘agritourist’ experiences; (ii) promotional organisations; and tourists who both (iii) have and (iv) have not engaged in agritourism. A mixed method study is based on data collected through 1148 tourist questionnaires and 65 interviews with farmers and representatives of tourism promotional organisations. The results illustrate that there is a lack of congruence between sectoral images with respect to the concept of agritourism and its development. Agritourism is a muddled concept between realities and stakeholder expectations but opportunities exist for targeting particular niche interests.

Suggested Citation

  • Dubois, Charline & Cawley, Mary & Schmitz, Serge, 2017. "The tourist on the farm: A ‘muddled’ image," Tourism Management, Elsevier, vol. 59(C), pages 298-311.
    • Handle: RePEc:eee:touman:v:59:y:2017:i:c:p:298-311
    DOI: 10.1016/j.tourman.2016.08.016
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    Cited by:

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    2. Shih-Chi Tseng & Dan Wang & Ching-Cheng Shen & Hsiao-Ping Chung, 2023. "A Study on the Relationship between Tourists’ Experience and Experience Value and Satisfaction in Taiwan’s Farmer’s Markets," Sustainability, MDPI, vol. 15(10), pages 1-15, May.
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    6. Yawen Lu & Binbin Li, 2021. "Research on Regional Differences of the Leisure Agriculture’s Impact on Farmers’ Income—An Empirical Analysis Based on Nonlinear Threshold Regression," Sustainability, MDPI, vol. 13(15), pages 1-19, July.

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