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Agritourism—A Business Reality of the Moment for Romanian Rural Area’s Sustainability

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  • Ramona Ciolac

    (Faculty of Management and Rural Tourism, Banat’s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania”, Calea Aradului No. 119, 300645 Timisoara, Romania
    These authors contributed equally to this work. They are both principal authors.)

  • Tiberiu Iancu

    (Faculty of Management and Rural Tourism, Banat’s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania”, Calea Aradului No. 119, 300645 Timisoara, Romania)

  • Ioan Brad

    (Faculty of Management and Rural Tourism, Banat’s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania”, Calea Aradului No. 119, 300645 Timisoara, Romania)

  • Tabita Adamov

    (Faculty of Management and Rural Tourism, Banat’s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania”, Calea Aradului No. 119, 300645 Timisoara, Romania
    Research Institute for Biosecurity and Bioengineering, 300645 Timisoara, Romania
    These authors contributed equally to this work. They are both principal authors.)

  • Nicoleta Mateoc-Sîrb

    (Faculty of Management and Rural Tourism, Banat’s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania”, Calea Aradului No. 119, 300645 Timisoara, Romania)

Abstract

The agritourism activity can be a characteristic reality of the present, considering rural area’s sustainability, being at the same time a business reality for rural entrepreneurs and a “must have” for rural communities that have tourism potential. It is a form of tourism, through which the tourist can receive a qualitative product at a reasonable price, but also a field that can ensure sustainable development over time, being at the same time environmentally friendly. The purpose of this scientific paper is to identify the aspects that make agritourism “a possible business reality of the moment”, for Romanian rural area’s sustainability. We take into account the following areas: Bran-Moieciu area—considered “the oldest” in terms of agritourism experience, and Apuseni Mountains area, with a great inclination and potential for this activity. The study conducted for these two areas is focused on several aspects: the degree of involvement in agritourism activities, considering the number of years and managerial experience, the analysis of the types of activities/experiences offered by agritourism structures, the identification of the main reasons/motivations for the orientation towards agritourism and the manner in which this field is perceived. Aspects related to the marketing-finance part of the agritourism business are also taken into account: customers, distribution channels, financial sources, shortcomings observed by agritourism business owners and possible action directions so as to improve the activity/agritourism product. Agritourism may be “a possible business reality of the moment” for the studied areas and not only, but in the future, the entrepreneur/farmer must be constantly updated because of the changing situations that appear on the market, be able to make sustainable decisions for his/her own business, which in the future will ensure its viability and obviously its long-term profitability and development, and in the same time rural area’s sustainability.

Suggested Citation

  • Ramona Ciolac & Tiberiu Iancu & Ioan Brad & Tabita Adamov & Nicoleta Mateoc-Sîrb, 2021. "Agritourism—A Business Reality of the Moment for Romanian Rural Area’s Sustainability," Sustainability, MDPI, vol. 13(11), pages 1-29, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:11:p:6313-:d:567726
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    References listed on IDEAS

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    1. Alberta Tahiri & Idriz Kovaçi & Anka Trajkovska Petkoska, 2022. "Sustainable Tourism as a Potential for Promotion of Regional Heritage, Local Food, Traditions, and Diversity—Case of Kosovo," Sustainability, MDPI, vol. 14(19), pages 1-13, September.
    2. Paula-Diana Peev-Otiman & Nicoleta Mateoc-Sîrb, 2023. "Analyzing the Development Possibilities of the Mountain Area of Banat, Caras-Severin County," Sustainability, MDPI, vol. 15(11), pages 1-22, May.
    3. Nicoleta Mateoc-Sîrb & Simona Albu & Ciprian Rujescu & Ramona Ciolac & Eugenia Țigan & Oana Brînzan & Camelia Mănescu & Teodor Mateoc & Ioana Anda Milin, 2022. "Sustainable Tourism Development in the Protected Areas of Maramureș, Romania: Destinations with High Authenticity," Sustainability, MDPI, vol. 14(3), pages 1-24, February.
    4. Marius-Ionuț Gordan & Elena Peț & Gabriela Popescu & Ioan Brad & Anda Ioana Milin & Tabita Cornelia Adamov & Ramona Ciolac & Anka Roxana Pascariu & Tiberiu Iancu, 2022. "Factors Influencing the Accommodation Prices of Romanian Rural Tourism," Sustainability, MDPI, vol. 15(1), pages 1-22, December.
    5. Gabriela Popescu & Cosmin Alin Popescu & Tiberiu Iancu & Ioan Brad & Elena Peț & Tabita Adamov & Ramona Ciolac, 2022. "Sustainability through Rural Tourism in Moieciu Area-Development Analysis and Future Proposals," Sustainability, MDPI, vol. 14(7), pages 1-23, April.
    6. Ramona Ciolac & Tiberiu Iancu & Gabriela Popescu & Tabita Adamov & Andrea Feher & Sorin Stanciu, 2022. "Smart Tourist Village—An Entrepreneurial Necessity for Maramures Rural Area," Sustainability, MDPI, vol. 14(14), pages 1-27, July.
    7. Jan A. Wendt & Sergey V. Pashkov & Elżbieta Mydłowska & Agnieszka Bógdał-Brzezińska, 2021. "Political and Historical Determinants of the Differentiation of Entrepreneurial Ecosystems of Agritourism in Poland and Kazakhstan," Sustainability, MDPI, vol. 13(18), pages 1-27, September.
    8. George Moise & Agatha Popescu & Iulian Alexandru Bratu & Ion Răducuță & Bogdan Gabriel Nistoreanu & Mirela Stanciu, 2023. "Can We Talk about Smart Tourist Villages in Mărginimea Sibiului, Romania?," Sustainability, MDPI, vol. 15(9), pages 1-23, May.
    9. Kevin Reuther & Yngve Dahle & Carolin Schmidt & Franziska Schösser, 2023. "Motivational Facets of Sustainable Entrepreneurship: A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 15(3), pages 1-23, January.

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