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Examining German Media Coverage of the Re-Evaluation of Glyphosate

Author

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  • Veronika Villnow

    (Chair of Economics of Horticulture and Landscaping, School of Management and School of Life Sciences Weihenstephan, Technical University of Munich, 85354 Freising, Germany)

  • Meike Rombach

    (Chair of Economics of Horticulture and Landscaping, School of Management and School of Life Sciences Weihenstephan, Technical University of Munich, 85354 Freising, Germany)

  • Vera Bitsch

    (Chair of Economics of Horticulture and Landscaping, School of Management and School of Life Sciences Weihenstephan, Technical University of Munich, 85354 Freising, Germany)

Abstract

This study investigates media coverage of the re-evaluation process of glyphosate from 1 January 2015 to 31 March 2018. In a comparative, qualitative print media analysis, the promotion of claims and the use of narratives of Die Zeit , a weekly newspaper, and top agrar , an agricultural trade journal, are explored. Results identify noticeable differences in both media outlets’ news reporting. Whereas Die Zeit focused on potential health risks and the scientific controversy, top agrar’s coverage emphasized the harmlessness of glyphosate. The multifaceted use of narratives by Die Zeit contrasts with the comparatively low use of narratives by top agrar .

Suggested Citation

  • Veronika Villnow & Meike Rombach & Vera Bitsch, 2019. "Examining German Media Coverage of the Re-Evaluation of Glyphosate," Sustainability, MDPI, vol. 11(7), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:7:p:1910-:d:218499
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    References listed on IDEAS

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    2. Sarah P. Church & Belyna Bentlage & Roberta Weiner & Nicholas Babin & Brian R. Bulla & Katelyn Fagan & Tonya Haigh & J. Stuart Carlton & Linda S. Prokopy, 2020. "National print media vs. agricultural trade publications: communicating the 2012 Midwestern US drought," Climatic Change, Springer, vol. 161(1), pages 43-63, July.
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