IDEAS home Printed from https://ideas.repec.org/a/pal/jmarka/v9y2021i2d10.1057_s41270-020-00101-8.html
   My bibliography  Save this article

The effect of fake news on anger and negative word-of-mouth: moderating roles of religiosity and conservatism

Author

Listed:
  • Zazli Lily Wisker

    (International Pacific Hotel Management School)

  • Robert Neil McKie

    (Massey University)

Abstract

This study aims to explore how consumers process and respond to fake news. The study hypothesizes that fake news that induces one’s belief and values increases the level of anger that eventually affects negative word-of-mouth (n-WoM). The study also posits that religiosity and conservatism moderate the relationship between anger and n-WoM. Data were collected using quasi-experimental repeated measures factorial design, 1 × 2 within subjects. A total of 188 participants responded to the experiment. The study uses one-way repeated measures design ANOVA and MEMORE to test the effects of moderation for repeated measures. Religiosity and conservatism moderate the relationship between anger and negative word-of-mouth. The study’s limitations include the limited dimension measured for religiosity and not differentiating the denominations of Islam.

Suggested Citation

  • Zazli Lily Wisker & Robert Neil McKie, 2021. "The effect of fake news on anger and negative word-of-mouth: moderating roles of religiosity and conservatism," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(2), pages 144-153, June.
    • Handle: RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-020-00101-8
    DOI: 10.1057/s41270-020-00101-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41270-020-00101-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41270-020-00101-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," NBER Working Papers 23089, National Bureau of Economic Research, Inc.
    2. Arnold, Mark J. & Reynolds, Kristy E., 2009. "Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus," Journal of Retailing, Elsevier, vol. 85(3), pages 308-320.
    3. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," Journal of Economic Perspectives, American Economic Association, vol. 31(2), pages 211-236, Spring.
    4. Eid, Riyad & El-Gohary, Hatem, 2015. "The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction," Tourism Management, Elsevier, vol. 46(C), pages 477-488.
    5. David Godes & Dina Mayzlin, 2009. "Firm-Created Word-of-Mouth Communication: Evidence from a Field Test," Marketing Science, INFORMS, vol. 28(4), pages 721-739, 07-08.
    6. Heyes, Anthony & Kapur, Sandeep, 2012. "Angry customers, e-word-of-mouth and incentives for quality provision," Journal of Economic Behavior & Organization, Elsevier, vol. 84(3), pages 813-828.
    7. Rafi M. M. I. Chowdhury, 2018. "Religiosity and Voluntary Simplicity: The Mediating Role of Spiritual Well-Being," Journal of Business Ethics, Springer, vol. 152(1), pages 149-174, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Leopoldo Fergusson & Carlos Molina, 2020. "Facebook Causes Protests," HiCN Working Papers 323, Households in Conflict Network.
    2. Dean Neu & Gregory D. Saxton & Abu S. Rahaman, 2022. "Social Accountability, Ethics, and the Occupy Wall Street Protests," Journal of Business Ethics, Springer, vol. 180(1), pages 17-31, September.
    3. Robbett, Andrea & Matthews, Peter Hans, 2018. "Partisan bias and expressive voting," Journal of Public Economics, Elsevier, vol. 157(C), pages 107-120.
    4. Henrik Skaug Sætra, 2021. "AI in Context and the Sustainable Development Goals: Factoring in the Unsustainability of the Sociotechnical System," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    5. Fathey Mohammed & Nabil Hasan Al-Kumaim & Ahmed Ibrahim Alzahrani & Yousef Fazea, 2023. "The Impact of Social Media Shared Health Content on Protective Behavior against COVID-19," IJERPH, MDPI, vol. 20(3), pages 1-16, January.
    6. Bartosz Wilczek, 2020. "Misinformation and herd behavior in media markets: A cross-national investigation of how tabloids’ attention to misinformation drives broadsheets’ attention to misinformation in political and business," PLOS ONE, Public Library of Science, vol. 15(11), pages 1-22, November.
    7. Joël Cariolle & Yasmine Elkhateeb & Mathilde Maurel, 2022. "(Mis-)information technology: Internet use and perception of democracy in Africa," Documents de travail du Centre d'Economie de la Sorbonne 22010, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
    8. Barrera, Oscar & Guriev, Sergei & Henry, Emeric & Zhuravskaya, Ekaterina, 2020. "Facts, alternative facts, and fact checking in times of post-truth politics," Journal of Public Economics, Elsevier, vol. 182(C).
    9. Sumeet Kumar & Binxuan Huang & Ramon Alfonso Villa Cox & Kathleen M. Carley, 2021. "An anatomical comparison of fake-news and trusted-news sharing pattern on Twitter," Computational and Mathematical Organization Theory, Springer, vol. 27(2), pages 109-133, June.
    10. Roger D. Magarey & Christina M. Trexler, 2020. "Information: a missing component in understanding and mitigating social epidemics," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-11, December.
    11. Christoph March & Ina Schieferdecker, 2021. "Technological Sovereignty as Ability, Not Autarky," CESifo Working Paper Series 9139, CESifo.
    12. Deena A. Isom & Hunter M. Boehme & Toniqua C. Mikell & Stephen Chicoine & Marion Renner, 2021. "Status Threat, Social Concerns, and Conservative Media: A Look at White America and the Alt-Right," Societies, MDPI, vol. 11(3), pages 1-20, July.
    13. Lohse, Johannes & McDonald, Rebecca, 2021. "Absolute groupishness and the demand for information," VfS Annual Conference 2021 (Virtual Conference): Climate Economics 242454, Verein für Socialpolitik / German Economic Association.
    14. Seth C. Lewis & Logan Molyneux, 2018. "A Decade of Research on Social Media and Journalism: Assumptions, Blind Spots, and a Way Forward," Media and Communication, Cogitatio Press, vol. 6(4), pages 11-23.
    15. Germano, Fabrizio & Sobbrio, Francesco, 2020. "Opinion dynamics via search engines (and other algorithmic gatekeepers)," Journal of Public Economics, Elsevier, vol. 187(C).
    16. Felix Chopra & Ingar K. Haaland & Christopher Roth, 2019. "Do People Value More Informative News?," CESifo Working Paper Series 8026, CESifo.
    17. Donati, Dante, 2023. "Mobile Internet access and political outcomes: Evidence from South Africa," Journal of Development Economics, Elsevier, vol. 162(C).
    18. Scoles, Brooke & Nicodemo, Catia, 2022. "Doctors’ attitudes toward specific medical conditions," Journal of Economic Behavior & Organization, Elsevier, vol. 204(C), pages 182-199.
    19. Emeric Henry & Ekaterina Zhuravskaya & Sergei Guriev, 2022. "Checking and Sharing Alt-Facts," American Economic Journal: Economic Policy, American Economic Association, vol. 14(3), pages 55-86, August.
    20. Islam, A.K.M. Najmul & Laato, Samuli & Talukder, Shamim & Sutinen, Erkki, 2020. "Misinformation sharing and social media fatigue during COVID-19: An affordance and cognitive load perspective," Technological Forecasting and Social Change, Elsevier, vol. 159(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-020-00101-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.