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Sustainability of Government Microblog in China: Exploring Social Factors on Mobile Government Microblog Continuance

Author

Listed:
  • Chenyuan Ni

    (School of Information Management and Engineering, Zhejiang University of Finance and Economics, Xiasha Higher Education Zone, Hangzhou 310018, China)

  • Shuiqing Yang

    (School of Information Management and Engineering, Zhejiang University of Finance and Economics, Xiasha Higher Education Zone, Hangzhou 310018, China)

  • Yanqin Pan

    (School of Information Management and Engineering, Zhejiang University of Finance and Economics, Xiasha Higher Education Zone, Hangzhou 310018, China)

  • Jianrong Yao

    (School of Information Management and Engineering, Zhejiang University of Finance and Economics, Xiasha Higher Education Zone, Hangzhou 310018, China)

  • Yixiao Li

    (School of Information Management and Engineering, Zhejiang University of Finance and Economics, Xiasha Higher Education Zone, Hangzhou 310018, China)

  • Yuangao Chen

    (School of Information Management and Engineering, Zhejiang University of Finance and Economics, Xiasha Higher Education Zone, Hangzhou 310018, China)

Abstract

The sustainable development of mobile government social media depends citizens’ continued use. Based on the Stimulus-Organism-Response framework and social response theory, the present study investigated the impacts of perceived similarity and anthropomorphic cues on citizens’ mobile government microblog continuance. A research model of mobile government microblog continuance was developed and empirical tested by using dataset collected from 428 mobile government microblog citizens in China. The results of structural equation modeling demonstrated that perceived similarity (including external similarity and internal similarity), and anthropomorphic cues (including social interaction value, visual appearance, and identity attractiveness), have positive influences on both cognitive and affective involvement, which further determinate mobile government microblog continuance. Considering the path coefficient and significant levels, the impact from affective involvement on mobile government microblog continuance is stronger that from cognitive involvement.

Suggested Citation

  • Chenyuan Ni & Shuiqing Yang & Yanqin Pan & Jianrong Yao & Yixiao Li & Yuangao Chen, 2019. "Sustainability of Government Microblog in China: Exploring Social Factors on Mobile Government Microblog Continuance," Sustainability, MDPI, vol. 11(24), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:24:p:6887-:d:293944
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    References listed on IDEAS

    as
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