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Sustainable Development of Mountain Hotels through the Implementation of International Management Standards: The Romanian Case

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  • Daniela Firoiu

    (Department of Commerce, Economic Integration and Business Administration, Romanian-American University, 012101 Bucharest, Romania)

  • George H. Ionescu

    (Department of Finance, Credit and Accounting, Romanian-American University, 012101 Bucharest, Romania)

  • Roxana Bădîrcea

    (Department of Finance, Banking and Economic Analysis, University of Craiova, 200585 Craiova, Romania)

  • Luminița Vochița

    (Department of Economics, Accounting and International Affairs, University of Craiova, 200585 Craiova, Romania)

  • Maria Enescu

    (Department of Management, Marketing and Business Administration, University of Craiova, 200585 Craiova, Romania)

Abstract

This paper aims to identify the current level of implementation of the principles of sustainable development among hotels in the mountain area of Romania, how these standards influence the occupancy rate with the help of communication strategies, and to what extent the implementation of international management standards leads to an increase in the profitability rate. The research was carried out on the basis of questionnaires addressed to the hotels in the mountain areas of Romania, with information being collected from a number of 77 hotels, rated between 2 and 5 stars. The results obtained from the research highlighted the existence of positive correlations, both between the use of a communication strategy on the sustainable development objectives and the occupancy rate, as well as between the implementation of international management standards and the increase of the profitability rate.

Suggested Citation

  • Daniela Firoiu & George H. Ionescu & Roxana Bădîrcea & Luminița Vochița & Maria Enescu, 2019. "Sustainable Development of Mountain Hotels through the Implementation of International Management Standards: The Romanian Case," Sustainability, MDPI, vol. 11(22), pages 1-19, November.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:22:p:6487-:d:288151
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    References listed on IDEAS

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    Cited by:

    1. Mousazadeh Hossein, 2022. "Environmental Social Science and Urban Environment Management: A Review of Pathways Linking Policies and Planning to Citizens Living by the River," Quaestiones Geographicae, Sciendo, vol. 41(4), pages 127-139, December.
    2. Anca Băndoi & Elena Jianu & Maria Enescu & Gheorghe Axinte & Sorin Tudor & Daniela Firoiu, 2020. "The Relationship between Development of Tourism, Quality of Life and Sustainable Performance in EU Countries," Sustainability, MDPI, vol. 12(4), pages 1-24, February.

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