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Does Consumption of Organic Foods Contribute to Korean Consumers’ Subjective Well-Being?

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  • Hyun-Joo Lee

    (Department of Consumer Science, Inha University, Incheon 22212, Korea)

Abstract

The current study used the value-attitude-behavior hierarchical framework as a theoretical foundation to investigate how consumers’ personal values and attitudes influence organic food consumption intention and behavior and how organic food consumption contributes to their perceived subjective well-being. The responses from a total of 420 Korean consumers were analyzed using structural equation modeling. Results of this study indicated that universalism was positively related to attitudes toward environmental and psychological consequences of organic food consumption, whereas benevolence was positively related to attitudes toward health-related consequences. Further, intentions to consume organic foods were positively influenced by attitudes toward health-related and psychological consequences from consuming organic foods, and a positive, significant relation between the intention and the behavior regarding organic food consumption was revealed. Lastly, it was found that organic food consumption significantly affected consumers’ physical, psychological, and social well-being perceptions. Research contributions were discussed, and managerial implications were offered in the conclusions.

Suggested Citation

  • Hyun-Joo Lee, 2019. "Does Consumption of Organic Foods Contribute to Korean Consumers’ Subjective Well-Being?," Sustainability, MDPI, vol. 11(19), pages 1-12, October.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:19:p:5496-:d:273512
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    References listed on IDEAS

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    1. M. Joseph Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic-Mehmedovic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2013. "Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 110(1), pages 349-366, January.
    2. Graham, Carol & Nikolova, Milena, 2015. "Bentham or Aristotle in the Development Process? An Empirical Investigation of Capabilities and Subjective Well-Being," World Development, Elsevier, vol. 68(C), pages 163-179.
    3. Daniel Kahneman & Alan B. Krueger, 2006. "Developments in the Measurement of Subjective Well-Being," Journal of Economic Perspectives, American Economic Association, vol. 20(1), pages 3-24, Winter.
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    Cited by:

    1. Ilona Liliána Birtalan & Attila Bartha & Ágnes Neulinger & György Bárdos & Attila Oláh & József Rácz & Adrien Rigó, 2020. "Community Supported Agriculture as a Driver of Food-Related Well-Being," Sustainability, MDPI, vol. 12(11), pages 1-17, June.
    2. Renata Nestorowicz & Ewa Jerzyk & Anna Rogala, 2022. "In the Labyrinth of Dietary Patterns and Well-Being—When Eating Healthy Is Not Enough to Be Well," IJERPH, MDPI, vol. 19(3), pages 1-15, January.
    3. Marko Ogorevc & Kaja Primc & Renata Slabe-Erker & Barbara Kalar & Miha Dominko & Nika Murovec & Tjaša Bartolj, 2020. "Social Feedback Loop in the Organic Food Purchase Decision-Making Process," Sustainability, MDPI, vol. 12(10), pages 1-18, May.

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