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Sustainability Perceptions in Romanian Non-Profit Organizations: An Exploratory Study Using Success Factor Analysis

Author

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  • Sebastian Ion Ceptureanu

    (Department of Management, The Bucharest University of Economic Studies, Bucharest 010374, Romania)

  • Eduard Gabriel Ceptureanu

    (Department of Management, The Bucharest University of Economic Studies, Bucharest 010374, Romania)

  • Vlad Liviu Bogdan

    (Department of Tourism and Geography, The Bucharest University of Economic Studies, Bucharest 010374, Romania)

  • Violeta Radulescu

    (Department of Marketing, The Bucharest University of Economic Studies, Bucharest 010374, Romania)

Abstract

This paper analyses sustainability perceptions in Romanian non-profits by investigating 81 non-profits managers and board members. Using a multidimensional sustainability measurement framework, Success Factor Analysis, as a conceptual model, we measured perceptions on 5 critical sustainability factors: People, Business Model, Operations, Strategy and Culture and concluded that there are significant differences in the perceptions of sustainability depending on respondents’ previous failure experiences. While those which previously experienced failure adopt a long-term approach based on marketization, clear accountability standards and rely on strategy, while the others prefer a short-term approach, focused more on non-profits operations and focus on human resources.

Suggested Citation

  • Sebastian Ion Ceptureanu & Eduard Gabriel Ceptureanu & Vlad Liviu Bogdan & Violeta Radulescu, 2018. "Sustainability Perceptions in Romanian Non-Profit Organizations: An Exploratory Study Using Success Factor Analysis," Sustainability, MDPI, vol. 10(2), pages 1-23, January.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:2:p:294-:d:128361
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