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Culture Matters: Individualism vs. Collectivism in Conflict Decision-Making

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  • Rebecca LeFebvre

    (International Conflict Management, Kennesaw State University, 1000 Chastain Road, Kennesaw, Georgia 30144, USA)

  • Volker Franke

    ()
    (International Conflict Management, Kennesaw State University, 1000 Chastain Road, Kennesaw, Georgia 30144, USA)

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    Abstract

    Does culture matter in decision-making? Existing literature largely assumes that the cognitive processes that inform decision-making are universally applicable, while only very few studies indicate that cultural norms and values shape cognitive processes. Using survey based quasi-experimental design, this research shows that subjects with higher levels of individualism tend to be more rational in their decision processing, while those with higher levels of collectivism tend to be more dependent and less likely to betray the interests of members of more central ingroups in favor of less central ingroups. Furthermore, the results indicate that in conflict settings that seem familiar, individuals are more likely to compromise in order to achieve peace.

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    Bibliographic Info

    Article provided by MDPI, Open Access Journal in its journal Societies.

    Volume (Year): 3 (2013)
    Issue (Month): 1 (March)
    Pages: 128-146

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    Handle: RePEc:gam:jsoctx:v:3:y:2013:i:1:p:128-146:d:24209

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    Related research

    Keywords: individualism; collectivism; social identity; culture; decision-making;

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    1. Bradley L Kirkman & Kevin B Lowe & Cristina B Gibson, 2006. "A quarter century of Culture's Consequences: a review of empirical research incorporating Hofstede's cultural values framework," Journal of International Business Studies, Palgrave Macmillan, vol. 37(3), pages 285-320, May.
    2. Cook, Philip J & Clotfelter, Charles T, 1993. "The Peculiar Scale Economies of Lotto," American Economic Review, American Economic Association, vol. 83(3), pages 634-43, June.
    3. Schoemaker, Paul J H, 1982. "The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations," Journal of Economic Literature, American Economic Association, vol. 20(2), pages 529-63, June.
    4. Xiao-Ping Chen & Shu Li, 2005. "Cross-national differences in cooperative decision-making in mixed-motive business contexts: the mediating effect of vertical and horizontal individualism," Journal of International Business Studies, Palgrave Macmillan, vol. 36(6), pages 622-636, November.
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