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What is the Profile of the Investor in Household Solar Photovoltaic Energy Systems?

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  • Natália Gava Gastaldo

    (Department of Production and Systems Engineering, Federal University of Santa Maria (UFSM), Santa Maria 97105-900, Brazil)

  • Graciele Rediske

    (Department of Production and Systems Engineering, Federal University of Santa Maria (UFSM), Santa Maria 97105-900, Brazil)

  • Paula Donaduzzi Rigo

    (Department of Production and Systems Engineering, Federal University of Santa Maria (UFSM), Santa Maria 97105-900, Brazil)

  • Carmen Brum Rosa

    (Department of Electrical Energy Processing, Federal University of Santa Maria (UFSM), Santa Maria 97105-900, Brazil)

  • Leandro Michels

    (Department of Electrical Energy Processing, Federal University of Santa Maria (UFSM), Santa Maria 97105-900, Brazil)

  • Julio Cezar Mairesse Siluk

    (Department of Production and Systems Engineering, Federal University of Santa Maria (UFSM), Santa Maria 97105-900, Brazil)

Abstract

The implementation of energy-efficient systems in homes is of interest to many people, especially regarding the use of solar photovoltaic (PV) energy systems. Solar PV generation is essential worldwide because it is a significant source of renewable energy, wherein electricity can be stored for future use, and a cost-effective path for residential consumers. In contrast, considering the number of people who invest in PV systems versus those who do not, adherence is significantly unequal throughout society. Accordingly, predominant factors exist that increase the likelihood of residential PV solar power generation system adoption, which are seen as opportunities to increase energy efficiency. Furthermore, the literature is still insufficient regarding the exploration of variables that determine decisions around the purchase of green power generation systems. From this perspective, the current research aims to identify the socio-psychological profile of photovoltaic energy investors by applying four questionnaires, namely, psychological values, the human–nature relationship, motivation analyses, and household characteristics. The research results define the profile and motivations of green energy investors. The attitudes of potential investors are also predicted, and this research contributes to the development of the photovoltaic energy industry production chain by providing relevant information for better photovoltaic policy design and more targeted marketing strategies for companies.

Suggested Citation

  • Natália Gava Gastaldo & Graciele Rediske & Paula Donaduzzi Rigo & Carmen Brum Rosa & Leandro Michels & Julio Cezar Mairesse Siluk, 2019. "What is the Profile of the Investor in Household Solar Photovoltaic Energy Systems?," Energies, MDPI, vol. 12(23), pages 1-18, November.
    • Handle: RePEc:gam:jeners:v:12:y:2019:i:23:p:4451-:d:289878
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    Cited by:

    1. Emily Schulte & Fabian Scheller & Daniel Sloot & Thomas Bruckner, 2021. "A meta-analysis of residential PV adoption: the important role of perceived benefits, intentions and antecedents in solar energy acceptance," Papers 2112.12464, arXiv.org.
    2. Ruxu Sheng & Juntian Du & Songqi Liu & Changan Wang & Zidi Wang & Xiaoqian Liu, 2021. "Solar Photovoltaic Investment Changes across China Regions Using a Spatial Shift-Share Analysis," Energies, MDPI, vol. 14(19), pages 1-14, October.
    3. Rosa, Carmen Brum & Rigo, Paula Donaduzzi & Rediske, Graciele & Moccellin, Ana Paula & Mairesse Siluk, Julio Cezar & Michels, Leandro, 2021. "How to measure organizational performance of distributed generation in electric utilities? The Brazilian case," Renewable Energy, Elsevier, vol. 169(C), pages 191-203.
    4. Ariel Vieira de Oliveira & Márcia Cristina Schiavi Dazzi & Anita Maria da Rocha Fernandes & Rudimar Luis Scaranto Dazzi & Paulo Ferreira & Valderi Reis Quietinho Leithardt, 2022. "Decision Support Using Machine Learning Indication for Financial Investment," Future Internet, MDPI, vol. 14(11), pages 1-17, October.
    5. Rigo, Paula D. & Siluk, Julio Cezar M. & Lacerda, Daniel P. & Spellmeier, Júlia P., 2022. "Competitive business model of photovoltaic solar energy installers in Brazil," Renewable Energy, Elsevier, vol. 181(C), pages 39-50.
    6. Emily Schulte & Fabian Scheller & Wilmer Pasut & Thomas Bruckner, 2021. "Product traits, decision-makers, and household low-carbon technology adoptions: moving beyond single empirical studies," Papers 2112.11867, arXiv.org.
    7. Agnieszka Hajdukiewicz & Bożena Pera, 2020. "International Trade Disputes over Renewable Energy—the Case of the Solar Photovoltaic Sector," Energies, MDPI, vol. 13(2), pages 1-23, January.

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