IDEAS home Printed from https://ideas.repec.org/a/gam/jagris/v9y2019i4p77-d223471.html
   My bibliography  Save this article

Eating Hamburgers Slowly and Sustainably: The Fast Food Market in North-West Italy

Author

Listed:
  • Alessandro Bonadonna

    (Department of Management, University of Torino, 10134 Torino, Italy)

  • Simona Alfiero

    (Department of Management, University of Torino, 10134 Torino, Italy)

  • Massimo Cane

    (Department of Management, University of Torino, 10134 Torino, Italy)

  • Edyta Gheribi

    (Department of Finance and Strategic Management, University of Lodz, 90-136 Lodz, Poland)

Abstract

The Italian food movement shows some peculiarities of meeting consumer demand in the foodservice subsector where innovation is considered strategic to meet targets and reach goals. A particular kind of innovation is the return to tradition by enhancement of the territory, e.g., reinstating local recipes and local gastronomy or high-quality local raw materials. Some entrepreneurs are redefining the fast-food service, providing foodstuffs through a short supply chain. The aim of this paper is to identify the different hamburger foodservices operating in North-West Italy and address their diverse peculiarities. A sample of 11 hamburger restaurants was identified, a mystery shopping analysis was implemented to collect information on the foodservice phenomenon, and a Business Model Canvas was carried out to compare different foodservices. The results consider two different hamburger foodservices, i.e., International Hamburger Foodservice (IHF) and Local Hamburger Foodservice (LHF), the former concentrating mainly on customer service, human resource management, and operations management, and the latter focussing on high product quality in terms of materials and psychology, plus selection of local raw materials and ingredients, supporting the local economy and businesses. Moreover, the findings provide some information on the interaction between selected Hamburger Foodservices and related supply chains, highlighting the consumer transition toward meals of high quality standards in terms of raw materials and ingredients.

Suggested Citation

  • Alessandro Bonadonna & Simona Alfiero & Massimo Cane & Edyta Gheribi, 2019. "Eating Hamburgers Slowly and Sustainably: The Fast Food Market in North-West Italy," Agriculture, MDPI, vol. 9(4), pages 1-14, April.
    • Handle: RePEc:gam:jagris:v:9:y:2019:i:4:p:77-:d:223471
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2077-0472/9/4/77/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2077-0472/9/4/77/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Koert Van Ittersum & Matthew T. G. Meulenberg & Hans C. M. Van Trijp & Math J. J. M. Candel, 2007. "Consumers’ Appreciation of Regional Certification Labels: A Pan-European Study," Journal of Agricultural Economics, Wiley Blackwell, vol. 58(1), pages 1-23, February.
    2. Roberta Sebastiani & Francesca Montagnini & Daniele Dalli, 2013. "Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case," Journal of Business Ethics, Springer, vol. 114(3), pages 473-488, May.
    3. Bruce Pietrykowski, 2004. "You Are What You Eat: The Social Economy of the Slow Food Movement," Review of Social Economy, Taylor & Francis Journals, vol. 62(3), pages 307-321.
    4. Flavio Boccia & Daniela Covino, 2016. "Innovation and sustainability in agri-food companies: The role of quality," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2016(1), pages 131-141.
    5. Gabriella Arcese & Serena Flammini & Maria Caludia Lucchetti & Olimpia Martucci, 2015. "Evidence and Experience of Open Sustainability Innovation Practices in the Food Sector," Sustainability, MDPI, vol. 7(7), pages 1-24, June.
    6. Antonio Tencati & Laszlo Zsolnai, 2012. "Collaborative Enterprise and Sustainability: The Case of Slow Food," Journal of Business Ethics, Springer, vol. 110(3), pages 345-354, October.
    7. Tregear, Angela & Kuznesof, Sharron & Moxey, Andrew, 1998. "Policy initiatives for regional foods: some insights from consumer research," Food Policy, Elsevier, vol. 23(5), pages 383-394, October.
    8. Ruth Rama, 1996. "Empirical study on sources of innovation in international food and beverage industry," Agribusiness, John Wiley & Sons, Ltd., vol. 12(2), pages 123-134.
    9. Adele Finco & Deborah Bentivoglio & Giorgia Bucci, 2018. "Lessons of Innovation in the Agrifood Sector: Drivers of Innovativeness Performances," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(2), pages 181-192.
    10. Alessandro Banterle & Stefanella Stranieri, 2008. "Information, labelling, and vertical coordination: an analysis of the Italian meat supply networks," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 320-331.
    11. Cecilia Conti & Annamaria Costa & Claudia Maria Balzaretti & Vincenzo Russo & Doriana Eurosia Angela Tedesco, 2018. "Survey on Food Preferences of University Students: from Tradition to New Food Customs?," Agriculture, MDPI, vol. 8(10), pages 1-12, October.
    12. Cheryl Brown & Stacy Miller, 2008. "The Impacts of Local Markets: A Review of Research on Farmers Markets and Community Supported Agriculture (CSA)," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(5), pages 1298-1302.
    13. Justin Myers, 2013. "The logic of the gift: the possibilities and limitations of Carlo Petrini’s slow food alternative," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(3), pages 405-415, September.
    14. Hesselink, M. & van Iwaarden, J.D. & van der Wiele, A., 2004. "Mystery shopping: A tool to develop insight into customer service provision," ERIM Report Series Research in Management ERS-2004-082-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    15. Stefano Bresciani & Alkis Thrassou & Demetris Vrontis, 2013. "Change through innovation in family businesses: evidence from an Italian sample," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 9(2), pages 195-215.
    16. Emilia Schmitt & Daniel Keech & Damian Maye & Dominique Barjolle & James Kirwan, 2016. "Comparing the Sustainability of Local and Global Food Chains: A Case Study of Cheese Products in Switzerland and the UK," Sustainability, MDPI, vol. 8(5), pages 1-20, April.
    17. Anna Carbone, 2018. "Foods and Places: Comparing Different Supply Chains," Agriculture, MDPI, vol. 8(1), pages 1-12, January.
    18. Oriana Gava & Francesca Galli & Fabio Bartolini & Gianluca Brunori, 2018. "Linking Sustainability with Geographical Proximity in Food Supply Chains. An Indicator Selection Framework," Agriculture, MDPI, vol. 8(9), pages 1-22, August.
    19. Günter Schamel, 2007. "Auction markets for specialty food products with geographical indications," Agricultural Economics, International Association of Agricultural Economists, vol. 37(2‐3), pages 257-264, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rosalia Stella Evola & Giovanni Peira & Erica Varese & Alessandro Bonadonna & Enrica Vesce, 2022. "Short Food Supply Chains in Europe: Scientific Research Directions," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    2. Chiara Giachino & Niccolò Terrevoli & Alessandro Bonadonna, 2021. "Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study," Social Sciences, MDPI, vol. 10(7), pages 1-14, July.
    3. Giovanni Peira & Damiano Cortese & Giampiero Lombardi & Luigi Bollani, 2020. "Grass-Fed Milk Perception: Profiling Italian Consumer," Sustainability, MDPI, vol. 12(24), pages 1-13, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Luigi Bollani & Giovanni Peira & Erica Varese & Enrico Nesi & Maria Beatrice Pairotti & Alessandro Bonadonna, 2017. "Labelling and sustainability in the green food economy: Perception among millennials with a good cultural background," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2017(2), pages 83-101.
    2. Alessandro Bonadonna & Giovanni Peira & Chiara Giachino & Luana Molinaro, 2017. "Traditional Cheese Production and an EU Labeling Scheme: The Alpine Cheese Producers’ Opinion," Agriculture, MDPI, vol. 7(8), pages 1-13, August.
    3. Caputo, Vincenzina & Aprile, Maria Carmela & Nayga, Rodolfo M., Jr., 2011. "Consumers’ Valuation for European food quality labels: Importance of Label Information Provision," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114324, European Association of Agricultural Economists.
    4. Yokoyama, Shigeki & Sakurai, Seiichi, 2009. "Social Capital and the Local Food Movement in Japan: The Case of the Chiba Prefecture," Asian Journal of Agriculture and Development, Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA), vol. 6(1), pages 1-20, June.
    5. Resano, Helena & Sanjuán, Ana I. & Albisu, Luis M., 2012. "Consumers’ response to the EU Quality policy allowing for heterogeneous preferences," Food Policy, Elsevier, vol. 37(4), pages 355-365.
    6. Richael Connolly & Joe Bogue & Lana Repar, 2022. "Farmers’ Markets as Resilient Alternative Market Structures in a Sustainable Global Food System: A Small Firm Growth Perspective," Sustainability, MDPI, vol. 14(18), pages 1-24, September.
    7. Balogh, Péter & Békési, Dániel & Gorton, Matthew & Popp, József & Lengyel, Péter, 2016. "Consumer willingness to pay for traditional food products," Food Policy, Elsevier, vol. 61(C), pages 176-184.
    8. Rocío Blanco-Gregory & Leonor Elena López-Canto & María Victoria Sanagustín-Fons & Violante Martínez-Quintana, 2020. "Agroecological Entrepreneurship, Public Support, and Sustainable Development: The Case of Rural Yucatan (Mexico)," Land, MDPI, vol. 9(11), pages 1-24, October.
    9. Gianluca Brunori & Francesca Galli, 2016. "Sustainability of Local and Global Food Chains: Introduction to the Special Issue," Sustainability, MDPI, vol. 8(8), pages 1-7, August.
    10. Roberta Sebastiani & Francesca Montagnini & Daniele Dalli, 2013. "Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case," Journal of Business Ethics, Springer, vol. 114(3), pages 473-488, May.
    11. Lydia Zepeda & Anna Reznickova, 2017. "Innovative millennial snails: the story of Slow Food University of Wisconsin," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(1), pages 167-178, March.
    12. Zsófia Benedek & Imre Fertő & Viktória Szente, 2020. "The Multiplier Effects of Food Relocalization: A Systematic Review," Sustainability, MDPI, vol. 12(9), pages 1-18, April.
    13. Anja Gaudig & Bernd Ebersberger & Andreas Kuckertz, 2021. "Sustainability-Oriented Macro Trends and Innovation Types—Exploring Different Organization Types Tackling the Global Sustainability Megatrend," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    14. Vecchio, Riccardo & Annunziata, Azzurra, 2011. "The role of PDO/PGI labelling in Italian consumers’ food choices," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 12(2).
    15. Stevens Azima & Patrick Mundler, 2022. "Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(2), pages 791-807, June.
    16. Wuyang HU & Ping QING & Marvin BATTE & Tim WOODS & Stam ERNST, 2013. "What is local and for what foods does it matter?," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 59(10), pages 454-466.
    17. Giovanni Peira & Luigi Bollani & Chiara Giachino & Alessandro Bonadonna, 2018. "The Management of Unsold Food in Outdoor Market Areas: Food Operators’ Behaviour and Attitudes," Sustainability, MDPI, vol. 10(4), pages 1-16, April.
    18. Chiara Giachino & Niccolò Terrevoli & Alessandro Bonadonna, 2021. "Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study," Social Sciences, MDPI, vol. 10(7), pages 1-14, July.
    19. Batat, Wided, 2020. "Pillars of sustainable food experiences in the luxury gastronomy sector: A qualitative exploration of Michelin-starred chefs’ motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    20. Agata Malak-Rawlikowska & Edward Majewski & Adam Wąs & Svein Ole Borgen & Peter Csillag & Michele Donati & Richard Freeman & Viet Hoàng & Jean-Loup Lecoeur & Maria Cecilia Mancini & An Nguyen & Monia , 2019. "Measuring the Economic, Environmental, and Social Sustainability of Short Food Supply Chains," Sustainability, MDPI, vol. 11(15), pages 1-23, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jagris:v:9:y:2019:i:4:p:77-:d:223471. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.