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Influence of Attachment Theory on Pro-Environmental Behavior and Well-Being: A Case of Organic Agricultural Tourism in Taiwan Hualien and Taitung

Author

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  • Ching-Cheng Shen

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan)

  • Dan Wang

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan)

  • Jennifer Pasion Loverio

    (Department of Hotel, Restaurant and Institution Management, College of Home Economics, University of the Philippines-Diliman, Quezon City 1101, Philippines)

  • Hsi-Lin Liu

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan)

  • Hsing-Yi Wang

    (Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan)

Abstract

Organic agricultural tourism is an environment-friendly tourism that has emerged in recent years. However, no comprehensive dependency theory discusses the tourists’ pro-environmental behavior and well-being from the perspective of the public sphere. This research aims to verify the effect of the four dimensions of attachment and its impact on pro-environmental behavior. This research substantiated that the four aspects of attachment theory had a positive and significant influence on pro-environmental behavior and well-being. Furthermore, place and activity attachment had the highest impact. The results serve as a basis for understanding and motivating tourists’ pro-environmental behaviors and assist them in achieving well-being through organic agriculture tourism. This research also suggests sustainable development practices for destination operators or managers.

Suggested Citation

  • Ching-Cheng Shen & Dan Wang & Jennifer Pasion Loverio & Hsi-Lin Liu & Hsing-Yi Wang, 2022. "Influence of Attachment Theory on Pro-Environmental Behavior and Well-Being: A Case of Organic Agricultural Tourism in Taiwan Hualien and Taitung," Agriculture, MDPI, vol. 12(12), pages 1-16, November.
    • Handle: RePEc:gam:jagris:v:12:y:2022:i:12:p:2022-:d:985290
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    References listed on IDEAS

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