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Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

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  • Noor Ul Hadi

    (Department of Leadership and Management Studies, National Defence University, Islamabad 44000, Pakistan
    These authors contributed equally to this work.)

  • Shahjehan Ahmed

    (Department of Leadership and Management Studies, National Defence University, Islamabad 44000, Pakistan
    These authors contributed equally to this work.)

Abstract

Owing to a “War for Talent” every organization is struggling for the best employer status. Thus, attracting, recruiting and retaining talented human capital is the primary focus of every organization. In this regard the aim of the present study is to answer the most frequent and recently asked question of what value(s) organization focus on the retention of their workforce? In so doing, Social Learning Theory and Reciprocity Theory were used as a theoretical background; to further proceed with the study, data was purposively collected from 204 respondents from educational institutes of Pakistan. Findings of the study revealed that development value has a substantial relationship with employee retention. Since, development of new knowledge and skills results in the improvement of one’s present job. Furthermore, limitations and implications of the study are discussed.

Suggested Citation

  • Noor Ul Hadi & Shahjehan Ahmed, 2018. "Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector," Administrative Sciences, MDPI, vol. 8(3), pages 1-15, August.
    • Handle: RePEc:gam:jadmsc:v:8:y:2018:i:3:p:44-:d:163768
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    References listed on IDEAS

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    1. Pallavi Srivastava & Jyotsna Bhatnagar, 2010. "Employer Brand for Talent Acquisition: An Exploration towards its Measurement," Vision, , vol. 14(1-2), pages 25-34, January.
    2. Dabirian, Amir & Kietzmann, Jan & Diba, Hoda, 2017. "A great place to work!? Understanding crowdsourced employer branding," Business Horizons, Elsevier, vol. 60(2), pages 197-205.
    3. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
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    1. Ridhya Goyal & Gurvinder Kaur, 2023. "Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    2. Jaya Bhasin & Shahid Mushtaq & Sakshi Gupta, 2019. "Engaging Employees Through Employer Brand: An Empirical Evidence," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 44(4), pages 417-432, November.
    3. Martin Gelencsér & Gábor Szabó-Szentgróti & Zsolt Sándor Kőmüves & Gábor Hollósy-Vadász, 2023. "The Holistic Model of Labour Retention: The Impact of Workplace Wellbeing Factors on Employee Retention," Administrative Sciences, MDPI, vol. 13(5), pages 1-25, May.
    4. Ratih Komala Sari & Emmanuel Michael Bayudhirgantara, 2022. "Job Satisfaction an Intervening in Employee Retention Empirical Study on Logistics Company," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(8), pages 315-323, August.
    5. Alpana Agarwal & Divina Raghav, 2023. "Analysing Determinants of Employee Performance Based on Reverse Mentoring and Employer Branding Using Analytic Hierarchical Process," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(3), pages 343-358, August.
    6. Nawab Ali Khan & Shubhangi Bharadwaj & Aaisha Khatoon & Mohd Tariq Jamal, 2021. "Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 46(4), pages 379-398, November.
    7. Deemah Alzaid & Suad Dukhaykh, 2023. "Employer Branding and Employee Retention in the Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts," Sustainability, MDPI, vol. 15(7), pages 1-14, April.
    8. Hung-Yue Suen & Kuo-En Hung & Fan-Hsun Tseng, 2020. "Employer Ratings through Crowdsourcing on Social Media: An Examination of U.S. Fortune 500 Companies," Sustainability, MDPI, vol. 12(16), pages 1-15, August.

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