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Talent Management and Generation Z: A Systematic Literature Review through the Lens of Employer Branding

Author

Listed:
  • Jorge Vieira

    (Management Department, Instituto Superior de Gestão e Administração (ISLA), 2000-029 Santarém, Portugal)

  • Carla Gomes da Costa

    (CETRAD, Faculty of Social Sciences and Technology, Universidade Europeia, 1500-210 Lisboa, Portugal)

  • Vasco Santos

    (Management Department, Instituto Superior de Gestão e Administração (ISLA), 2000-029 Santarém, Portugal)

Abstract

Generation Z is arriving on the labour scene. In the near future, this generation will dominate organisations’ recruitment and selection processes. Theories regarding the attraction and retention of talent were initially developed based on the characteristics of previous generations in the late 20th century. This study aimed to conduct the first comprehensive literature review focused on identifying the attributes of attracting and retaining Generation Z talent. The findings will allow for the identification of the most significant attributes within the examined context. However, certain gaps were uncovered, such as the limited availability of publications explaining the applicability of the conventional theory of attracting and retaining talent to Generation Z natives. Significant lines of research are also suggested for the future.

Suggested Citation

  • Jorge Vieira & Carla Gomes da Costa & Vasco Santos, 2024. "Talent Management and Generation Z: A Systematic Literature Review through the Lens of Employer Branding," Administrative Sciences, MDPI, vol. 14(3), pages 1-24, March.
    • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:3:p:49-:d:1351650
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    References listed on IDEAS

    as
    1. Santiago Joanna Krywalski, 2023. "The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review," Journal of Economics and Management, Sciendo, vol. 45(1), pages 237-289, January.
    2. Kineta H Hung & Flora Fang Gu & Chi Kin (Bennett) Yim, 2007. "A social institutional approach to identifying generation cohorts in China with a comparison with American consumers," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(5), pages 836-853, September.
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