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Territorial Corporate Identity and New Food Paradigms

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  • Rosa Misso
  • Gian Paolo Cesaretti
  • Hanna Safwat Shakir

Abstract

The need to "feed the planet", and especially to do so in a sustainable way, requires the ability of firms to "make themselves system" for the well-being sustainability by changing their paradigm of development and contributing effectively to the creation and maintenance of a Sustainability Oriented Territory (SOT): their territory. With this in mind, this paper examines the strategy of territorial corporate identity as strategic response of the "enterprise system" of a territory to a new food paradigm (identitary, sustainable and based on a not segmented approach to wellbeing) and as action carrier for the creation and maintenance of a SOT.

Suggested Citation

  • Rosa Misso & Gian Paolo Cesaretti & Hanna Safwat Shakir, 2015. "Territorial Corporate Identity and New Food Paradigms," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2015(2), pages 11-30.
    • Handle: RePEc:fan:rissri:v:html10.3280/riss2015-002003
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    Cited by:

    1. Gian Paolo Cesaretti & Rosa Misso & Hanna Safwat H. Shakir, 2017. "Territorial competition and circular economy," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2017(2), pages 31-42.
    2. Maria Carmen De Angelis, 2016. "Poverty, balanced well-being and knowledge: challenges to sustainability," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2016(2), pages 19-29.
    3. Rosa Misso & Zacharoula Andreopoulou, 2017. "Wine and Health: A sustainable governance for a responsible communication," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 91-105.

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