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Wine and Health: A sustainable governance for a responsible communication

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  • Rosa Misso
  • Zacharoula Andreopoulou

Abstract

The new framework within which to project the development strategies of the wine sector, in the face of both the consolidation of new competitors at international and European level, that the emergence of new social and environmental demands, emphasizes the role of this sector as a "bridge" between the territory and the society. Just with respect to this function, now more than ever, it is clear the central importance of this sector in building "well-being" guaranteeing health. On the basis of these considerations, the work aims to draw a theoretical framework for the determinants of a communication strategy more responsible to society experiencing, in a regional system of the Campania Region, traditionally suited to viticulture, the significance of such a strategy, providing important insights reflection to policy makers and stakeholders on governance tools needed to accompany and support the sector's development in terms of sustainability.

Suggested Citation

  • Rosa Misso & Zacharoula Andreopoulou, 2017. "Wine and Health: A sustainable governance for a responsible communication," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 91-105.
    • Handle: RePEc:fan:rissri:v:html10.3280/riss2017-001007
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    References listed on IDEAS

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    1. Paola Irene Borrelli & Graziella Carbone & Rosa Misso, 2011. "La filiera vitivinicola campana tra mercato e societ?: una strategia di valorizzazione responsabile," Economia agro-alimentare, FrancoAngeli Editore, vol. 13(1-2), pages 407-427.
    2. G. Tsekouropoulos & Z. Andreopoulou & A. Seretakis & T. Koutroumanidis & B. Manos, 2012. "Optimising e-marketing criteria for customer communication in food and drink sector in Greece," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 9(1), pages 1-25.
    3. Linda F. Bisson & Andrew L. Waterhouse & Susan E. Ebeler & M. Andrew Walker & James T. Lapsley, 2002. "The present and future of the international wine industry," Nature, Nature, vol. 418(6898), pages 696-699, August.
    4. Rosa Misso & Gian Paolo Cesaretti & Hanna Safwat Shakir & Zacharoula Andreopoulou & Monica Varlese, 2016. "Convergence to sustainability of well-being - The European Governance for the future," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2016(2), pages 9-18.
    5. Rosa Misso & Gian Paolo Cesaretti & Hanna Safwat Shakir, 2015. "Territorial Corporate Identity and New Food Paradigms," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2015(2), pages 11-30.
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    Cited by:

    1. Rosanna Salvia & Zacharoula S. Andreopoulou & Giovanni Quaranta, 2018. "The circular economy: A broader perspective for rural areas," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2018(1), pages 87-105.

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