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Active Measures As Part Of Dialogue Marketing Promoting The Use Of Public Transport In Rural Areas

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  • Roman KLEMENTSCHITZ
  • Oliver ROIDER

Abstract

The SmartMove project is working to advance innovative marketing and mobility solutions in eight rural and peripheral European regions and...

Suggested Citation

  • Roman KLEMENTSCHITZ & Oliver ROIDER, 2015. "Active Measures As Part Of Dialogue Marketing Promoting The Use Of Public Transport In Rural Areas," Transport Problems, Silesian University of Technology, Faculty of Transport, vol. 10(4), pages 57-75, December.
    • Handle: RePEc:exl:1trans:v:10:y:2015:i:4:p:57-75
    DOI: 10.21307/tp-2015-048
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    References listed on IDEAS

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    1. Beirão, Gabriela & Sarsfield Cabral, J.A., 2007. "Understanding attitudes towards public transport and private car: A qualitative study," Transport Policy, Elsevier, vol. 14(6), pages 478-489, November.
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