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Determinants of Employee Loyalty from the Perspective of Employees of Socially Responsible Organizations

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  • Ewa Mazur-Wierzbicka

Abstract

Purpose: This article aims to identify factors or reasons that determine employees’ loyal attitudes towards employers in Polish socially responsible organisations while taking into account generational affiliation. Design/Methodology/Approach: The research was conducted on a sample of 791 respondents by means of a diagnostic proprietary CAWI questionnaire between August and November 2020. Basic statistical measures were used in the study. Findings: Employees’ loyal attitudes towards employers are mostly determined by the perspective of higher remuneration in the future, organizational justice and prestige and bonds between employees. The analysis carried out herein proves that these factors do not depend on generational affiliation. Practical Implications Organizations (in particular those that implement a corporate social responsibility strategy) may use conclusions from this paper in the development of loyalty programmes for their employees. Originality/Value: The paper fills a gap in research on employee loyalty approached from the perspective of generational diversity and socially responsible organizations.

Suggested Citation

  • Ewa Mazur-Wierzbicka, 2021. "Determinants of Employee Loyalty from the Perspective of Employees of Socially Responsible Organizations," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 713-722.
    • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:4b:p:713-722
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    References listed on IDEAS

    as
    1. Yee, Rachel W.Y. & Yeung, Andy C.L. & Edwin Cheng, T.C., 2010. "An empirical study of employee loyalty, service quality and firm performance in the service industry," International Journal of Production Economics, Elsevier, vol. 124(1), pages 109-120, March.
    2. Keri Ohlrich, 2015. "Exploring the Impact of CSR on Talent Management with Generation Y," South Asian Journal of Business and Management Cases, , vol. 4(1), pages 111-121, June.
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    5. Florina Guadalupe Arredondo Trapero, & Lida Esperanza Villa Castano, & Jose Carlos Vazquez Parra, & Jorge De la Garza Garcia, 2017. "Differences on self-perception of organizational pride and loyalty in Millennial & Generation X, considering gender and seniority variables," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(2), pages 270-286, May.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Loyalty; employee; generations; corporate social responsibility.;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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