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R&D - Strategic elements for innovation and market success

Author

Listed:
  • Alfred Spielkamp

    (University of Applied Sciences Gelsenkirchen)

  • Christian Rammer

    (Centre for European Economic Research (ZEW) Mannheim)

Abstract

Innovation management in SMEs means not only the operational control of processes, but also the strategic management of the company. A fundamental component of strategic innovation management is the long-term decision to innovate, which is accompanied by the need to establish structures and to provide resources for the acquisition of technology. Therefore, continuous research and development (R&D) is decisive in driving the success of the innovation process onto the market. The empirical analyses of R&D management and innovation success in SMEs uses data from the Third and Fourth Community Innovation Survey (CIS3 and CIS4), and discusses the following topics: firstly, some descriptive statistics on R&D in European SME's, and in this context a brief discussion of R&D as a core business competence; secondly, the determining factors of R&D in SME's; finally, the influence of R&D on market success.

Suggested Citation

  • Alfred Spielkamp & Christian Rammer, 2006. "R&D - Strategic elements for innovation and market success," Management & Marketing, Economic Publishing House, vol. 1(4), Winter.
    • Handle: RePEc:eph:journl:v:1:y:2006:i:4:n:1
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    References listed on IDEAS

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    2. Ljiljana BOZIĆ & Valerija BOTRIĆ, 2017. "Innovation investment decisions: are post(transition) economies different from the rest of the EU?," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8, pages 25-43, December.

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