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Actor legitimation in emerging markets: A network-embedded process

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  • Hermes, Jan
  • Mainela, Tuija

Abstract

This study examines the legitimation of actors in international networks of emerging markets. Based on a network view of markets and literature on organizational legitimacy, we conceptualize actor legitimation as a process intertwined with the dynamics of international networks. We then draw on analyses of 78 legitimation episodes from interviews with actors involved in peacebuilding in Myanmar/Burma. We contribute to literature by defining the sources and targets of legitimation and by determining the related immediate network dynamics. Moreover, we depict actor legitimation processes regarding their network embeddedness in terms of salience, temporality, and longer term network architecture.

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  • Hermes, Jan & Mainela, Tuija, 2022. "Actor legitimation in emerging markets: A network-embedded process," Journal of World Business, Elsevier, vol. 57(4).
    • Handle: RePEc:eee:worbus:v:57:y:2022:i:4:s1090951622000086
    DOI: 10.1016/j.jwb.2022.101315
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    1. Ojansivu, Ilkka & Laari-Salmela, Sari & Hermes, Jan, 2022. "The social impact of the Nokia-Elcoteq business relationship: Examining the consequences of legitimating relationship norms," Journal of Business Research, Elsevier, vol. 149(C), pages 193-206.

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