IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v55y2016icp297-308.html
   My bibliography  Save this article

Fuzzy segmentation of postmodern tourists

Author

Listed:
  • D'Urso, Pierpaolo
  • Disegna, Marta
  • Massari, Riccardo
  • Osti, Linda

Abstract

In postmodern tourism, the experiences of each tourist could not be summarized only through a unique perspective but multiple and disjointed perspectives are necessary. The aim of this paper is to create a nexus between postmodern tourist and fuzzy clustering, and to propose a suitable clustering procedure to segment postmodern tourists. From a methodological perspective, the main contribution of this paper is related to the use of the fuzzy theory from the beginning to the end of the clustering process. Furthermore, the suggested procedure is capable of analysing the uncertainty and vagueness that characterise the experiences and perceptions of postmodern consumers. From a managerial perspective, fuzzy clustering methods offer to practitioners a more realistic multidimensional description of the market not forcing consumers to belong to one cluster. Moreover, the results are easy and comprehensible to read since they are similar to those obtained with more traditional clustering techniques.

Suggested Citation

  • D'Urso, Pierpaolo & Disegna, Marta & Massari, Riccardo & Osti, Linda, 2016. "Fuzzy segmentation of postmodern tourists," Tourism Management, Elsevier, vol. 55(C), pages 297-308.
    • Handle: RePEc:eee:touman:v:55:y:2016:i:c:p:297-308
    DOI: 10.1016/j.tourman.2016.03.018
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0261517716300322
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2016.03.018?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Renato Coppi & Paolo Giordani & Pierpaolo D’Urso, 2006. "Component Models for Fuzzy Data," Psychometrika, Springer;The Psychometric Society, vol. 71(4), pages 733-761, December.
    2. Huang, Jen-Hung & Peng, Kua-Hsin, 2012. "Fuzzy Rasch model in TOPSIS: A new approach for generating fuzzy numbers to assess the competitiveness of the tourism industries in Asian countries," Tourism Management, Elsevier, vol. 33(2), pages 456-465.
    3. Coppi, Renato & D’Urso, Pierpaolo & Giordani, Paolo, 2012. "Fuzzy and possibilistic clustering for fuzzy data," Computational Statistics & Data Analysis, Elsevier, vol. 56(4), pages 915-927.
    4. Konu, Henna & Laukkanen, Tommi & Komppula, Raija, 2011. "Using ski destination choice criteria to segment Finnish ski resort customers," Tourism Management, Elsevier, vol. 32(5), pages 1096-1105.
    5. Li, Xiang (Robert) & Meng, Fang & Uysal, Muzaffer & Mihalik, Brian, 2013. "Understanding China's long-haul outbound travel market: An overlapped segmentation approach," Journal of Business Research, Elsevier, vol. 66(6), pages 786-793.
    6. Fodor, Janos C. & Roubens, Marc, 1994. "Valued preference structures," European Journal of Operational Research, Elsevier, vol. 79(2), pages 277-286, December.
    7. Renato Coppi & Pierpaolo D'Urso, 2002. "Fuzzy K-means clustering models for triangular fuzzy time trajectories," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 11(1), pages 21-40, February.
    8. Pérez-Gladish, B. & Gonzalez, I. & Bilbao-Terol, A. & Arenas-Parra, M., 2010. "Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data," Omega, Elsevier, vol. 38(1-2), pages 84-94, February.
    9. Wu, Yi-Yen & Wang, Hsiao-Lin & Ho, Yu-Feng, 2010. "Urban ecotourism: Defining and assessing dimensions using fuzzy number construction," Tourism Management, Elsevier, vol. 31(6), pages 739-743.
    10. Wang, Degen & Niu, Yu & Lu, Lin & Qian, Jia, 2015. "Tourism spatial organization of historical streets – A postmodern perspective: The examples of Pingjiang Road and Shantang Street, Suzhou, China," Tourism Management, Elsevier, vol. 48(C), pages 370-385.
    11. Chu, Chun-Hsiao & Guo, Yu-Jian, 2015. "Developing similarity based IPA under intuitionistic fuzzy sets to assess leisure bikeways," Tourism Management, Elsevier, vol. 47(C), pages 47-57.
    12. Rangel-Buitrago, N. & Correa, I.D. & Anfuso, G. & Ergin, A. & Williams, A.T., 2013. "Assessing and managing scenery of the Caribbean Coast of Colombia," Tourism Management, Elsevier, vol. 35(C), pages 41-58.
    13. Goneos-Malka, A. & Strasheim, A. & Grobler, A.F., 2014. "Conventionalists, Connectors, Technoisseurs and Mobilarti: Differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 905-916.
    14. Prayag, Girish & Hosany, Sameer, 2014. "When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates," Tourism Management, Elsevier, vol. 40(C), pages 35-45.
    15. Riefler, Petra, 2012. "Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 25-34.
    16. Firat, A Fuat & Venkatesh, Alladi, 1995. "Liberatory Postmodernism and the Reenchantment of Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 239-267, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alessandro Indelicato & Juan Carlos Martín, 2022. "Are Citizens Credentialist or Post-Nationalists? A Fuzzy-Eco Apostle Model Applied to National Identity," Mathematics, MDPI, vol. 10(12), pages 1-21, June.
    2. Panayotis Christidis & Juan Carlos Martín & Concepción Román, 2024. "Analysing the Hidden Relationship between Long-Distance Transport and Information and Communication Technology Use through a Fuzzy Clustering Eco-Extended Apostle Model," Mathematics, MDPI, vol. 12(6), pages 1-21, March.
    3. Sotiroula Liasidou, 2022. "Reviewing the Content of European Countries’ Official Tourism Websites: A Neo/Post-Fordist Perspective," Tourism and Hospitality, MDPI, vol. 3(2), pages 1-19, April.
    4. Canavan, Brendan & McCamley, Claire, 2020. "The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor," Journal of Business Research, Elsevier, vol. 107(C), pages 222-230.
    5. Pierpaolo D’Urso & Marta Disegna & Riccardo Massari, 2020. "Satisfaction and Tourism Expenditure Behaviour," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 149(3), pages 1081-1106, June.
    6. Pierpaolo D’Urso & Livia Giovanni & Vincenzina Vitale, 2023. "A robust method for clustering football players with mixed attributes," Annals of Operations Research, Springer, vol. 325(1), pages 9-36, June.
    7. Canavan, Brendan & McCamley, Claire, 2021. "Negotiating authenticity: Three modernities," Annals of Tourism Research, Elsevier, vol. 88(C).
    8. Juan Carlos Martín & Pedro Moreira & Concepción Román, 2020. "A hybrid-fuzzy segmentation analysis of residents’ perception towards tourism in Gran Canaria," Tourism Economics, , vol. 26(7), pages 1282-1304, November.
    9. Pierpaolo D’Urso & Livia Giovanni & Marta Disegna & Riccardo Massari & Vincenzina Vitale, 2021. "A Tourist Segmentation Based on Motivation, Satisfaction and Prior Knowledge with a Socio-Economic Profiling: A Clustering Approach with Mixed Information," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 154(1), pages 335-360, February.
    10. Nazia Nabi, 2023. "Segmenting travellers of luxury destinations in a post-pandemic era," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 747-770, September.
    11. Bo Wendy Gao & Chris Zhu & Hongmei Song & Ianthe M. Belisle Dempsey, 2022. "Interpreting the perceptions of authenticity in virtual reality tourism through postmodernist approach," Information Technology & Tourism, Springer, vol. 24(1), pages 31-55, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pierpaolo D'Urso & Marta Disegna & Riccardo Massari & Linda Osti, 2014. "Fuzzy segmentation in postmodern consumers," BEMPS - Bozen Economics & Management Paper Series BEMPS20, Faculty of Economics and Management at the Free University of Bozen.
    2. Pierpaolo D’Urso & Marta Disegna & Riccardo Massari, 2020. "Satisfaction and Tourism Expenditure Behaviour," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 149(3), pages 1081-1106, June.
    3. Pierpaolo D'Urso & Girish Prayag & Marta Disegna & Riccardo Massari, 2013. "Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers," BEMPS - Bozen Economics & Management Paper Series BEMPS13, Faculty of Economics and Management at the Free University of Bozen.
    4. Hatami-Marbini, Adel & Tavana, Madjid, 2011. "An extension of the Electre I method for group decision-making under a fuzzy environment," Omega, Elsevier, vol. 39(4), pages 373-386, August.
    5. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
    6. Suresh Malodia & Alka Singh Bhatt, 2019. "Why Should I Switch Off: Understanding the Barriers to Sustainable Consumption?," Vision, , vol. 23(2), pages 134-143, June.
    7. Gheorghe CHEIA, 2013. "Ecotourism: Definition And Concepts," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 15(15), pages 56-60, June.
    8. Garima Malik & A. Sajeevan Rao, 2019. "Extended expectation-confirmation model to predict continued usage of ODR/ride hailing apps: role of perceived value and self-efficacy," Information Technology & Tourism, Springer, vol. 21(4), pages 461-482, December.
    9. Pedro Longart & Eugenia Wickens & Ali Bakir, 2016. "Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(2), pages 173-190.
    10. Matthew Hawkins, 2019. "The effect of activity identity fusion on negative consumer behavior," Post-Print hal-02014635, HAL.
    11. Li, Der-Chiang & Chang, Che-Jung & Chen, Chien-Chih & Chen, Wen-Chih, 2012. "Forecasting short-term electricity consumption using the adaptive grey-based approach—An Asian case," Omega, Elsevier, vol. 40(6), pages 767-773.
    12. Bo Wendy Gao & Chris Zhu & Hongmei Song & Ianthe M. Belisle Dempsey, 2022. "Interpreting the perceptions of authenticity in virtual reality tourism through postmodernist approach," Information Technology & Tourism, Springer, vol. 24(1), pages 31-55, March.
    13. María Redondo-Carretero & Carmen Camarero-Izquierdo & Ana Gutiérrez-Arranz & Javier Rodríguez-Pinto, 2017. "Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(2), pages 155-172, May.
    14. Lucy Gill-Simmen & Deborah J. MacInnis & Andreas B. Eisingerich & C. Whan Park, 2018. "Brand-self connections and brand prominence as drivers of employee brand attachment," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 128-146, December.
    15. Lopez Sintas, Jordi & Garcia Alvarez, Ercilia, 2005. "Four characters on the stage playing three games: performing arts consumption in Spain," Journal of Business Research, Elsevier, vol. 58(10), pages 1446-1455, October.
    16. Mansour Mourad & Mumuni Alhassan G, 2019. "Motivations and attitudes toward domestic tourism in Saudi Arabia," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 9(1), pages 27-37, May.
    17. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris, 2023. "Masstige marketing: An empirical study of consumer perception and product attributes with moderating role of status, emotion, and pride," Journal of Business Research, Elsevier, vol. 155(PA).
    18. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
    19. Nguyen, Hieu P. & Chen, Steven & Mukherjee, Sayantani, 2014. "Reverse stigma in the Freegan community," Journal of Business Research, Elsevier, vol. 67(9), pages 1877-1884.
    20. Fang Wang & Zhao Liu & Shanshan Shang & Yuelei Qin & Bihu Wu, 2019. "Vitality continuation or over-commercialization? Spatial structure characteristics of commercial services and population agglomeration in historic and cultural areas," Tourism Economics, , vol. 25(8), pages 1302-1326, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:55:y:2016:i:c:p:297-308. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.