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Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure

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  • María Redondo-Carretero

    (University of Valladolid)

  • Carmen Camarero-Izquierdo

    (University of Valladolid)

  • Ana Gutiérrez-Arranz

    (University of Valladolid)

  • Javier Rodríguez-Pinto

    (University of Valladolid)

Abstract

The economic potential of language tourism is manifested in the number of summer courses organised by some countries. Even if learning the language is the main motivation for travelling, the tourists also take into account other characteristics when choosing a destination, such as the location, the safety, the quality of the language or the cultural attractions. The objective of the current study is to analyse the profile of language tourists according to their motivations to study Spanish and their perception of the destination and to examine this profile as a driver of tourists’ expenditures. Specifically, this work analyses a sample of tourists who attended Spanish courses in language schools and academies in the city of Valladolid (Spain). The analysis of their expenditure during the stay reveals that expenditure is affected by visitors’ motivations and perceptions.

Suggested Citation

  • María Redondo-Carretero & Carmen Camarero-Izquierdo & Ana Gutiérrez-Arranz & Javier Rodríguez-Pinto, 2017. "Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(2), pages 155-172, May.
    • Handle: RePEc:kap:jculte:v:41:y:2017:i:2:d:10.1007_s10824-017-9296-y
    DOI: 10.1007/s10824-017-9296-y
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    2. Serena Lonardi & Yvonne Unterpertinger, 2022. "The Relevance of Intangible Cultural Heritage and Traditional Languages for the Tourism Experience: The Case of Ladin in South Tyrol," Sustainability, MDPI, vol. 14(5), pages 1-15, February.
    3. Inês Carvalho & Ana Ramires & Montserrat Iglesias, 2023. "Attitudes towards machine translation and languages among travelers," Information Technology & Tourism, Springer, vol. 25(2), pages 175-204, June.

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