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COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis

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  • Cruz-Cárdenas, Jorge
  • Zabelina, Ekaterina
  • Guadalupe-Lanas, Jorge
  • Palacio-Fierro, Andrés
  • Ramos-Galarza, Carlos

Abstract

The COVID-19 crisis is among the most disruptive events in recent decades. Its profound consequences have garnered the interest of many studies in various disciplines, including consumer behavior, thereby warranting an effort to review and systematize the literature. Thus, this study systematizes the knowledge generated by 70 COVID-19 and consumer behavior studies in the Scopus database. It employs descriptive analysis, highlighting the importance of using quantitative methods and China and the US as research settings. Co-occurrence analysis further identified various thematic clusters among the studies. The input-process-output consumer behavior model guided the systematic review, covering several psychological characteristics and consumer behaviors. Accordingly, measures adopted by governments, technology, and social media stand out as external factors. However, revised marketing strategies have been oriented toward counteracting various consumer risks. Hence, given that technological and digital formats mark consumer behavior, firms must incorporate digital transformations in their process.

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  • Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    • Handle: RePEc:eee:tefoso:v:173:y:2021:i:c:s0040162521006120
    DOI: 10.1016/j.techfore.2021.121179
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    10. Peter Fieger & Girish Prayag & David Dyason & John Rice & C. Michael Hall, 2023. "Exploring CBD Retail Performance, Recovery and Resilience of a Smart City Following COVID-19," Sustainability, MDPI, vol. 15(10), pages 1-16, May.
    11. Marco Cioppi & Ilaria Curina & Barbara Francioni & Elisabetta Savelli, 2023. "Digital transformation and marketing: a systematic and thematic literature review," Italian Journal of Marketing, Springer, vol. 2023(2), pages 207-288, June.
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    13. Easwaramoorthy Rangaswamy & Nishad Nawaz & Zhou Changzhuang, 2022. "The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
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