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Long-term strategic thinking, the Themis method and the future of food

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  • Ginanneschi, Marco

Abstract

We are living in an age of accelerated change and even those industries, once dealing with relatively stable consumer habits, are now faced with the question: in the long run, which products will be demanded by the market and which ones risk to become obsolete? Giving an answer is a very complex issue, involving the evaluation of a high number of variables which have an influence on all segments of the production chain. Under these conditions, common economic forecasting techniques might be ineffective.

Suggested Citation

  • Ginanneschi, Marco, 2021. "Long-term strategic thinking, the Themis method and the future of food," Technological Forecasting and Social Change, Elsevier, vol. 165(C).
    • Handle: RePEc:eee:tefoso:v:165:y:2021:i:c:s0040162520312944
    DOI: 10.1016/j.techfore.2020.120468
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