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Addressing competing logics between the mission of a religious university and the demands of intercollegiate athletics

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  • Nite, Calvin
  • Singer, John N.
  • Cunningham, George B.

Abstract

The purpose of this study was to examine the strategies within a faith-based university for managing competing institutional logics of its NCAA Division II affiliated athletic department. Utilizing a case study methodology, the authors collected data from athletic department members and university administrators and faculty. Within the context of this study, our data indicated that the religious academic culture of the university often conflicted with the athletic expectations of winning and marketing the university. Our findings indicated certain strategies that were effective for resolving the conflicting logics within the athletic department. Particularly, members of the athletic department drew from the strong religious culture of the university to guide their operations. The implications of this research within the field of sport management and broader organizations are discussed.

Suggested Citation

  • Nite, Calvin & Singer, John N. & Cunningham, George B., 2013. "Addressing competing logics between the mission of a religious university and the demands of intercollegiate athletics," Sport Management Review, Elsevier, vol. 16(4), pages 465-476.
    • Handle: RePEc:eee:spomar:v:16:y:2013:i:4:p:465-476
    DOI: 10.1016/j.smr.2013.03.002
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    References listed on IDEAS

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    1. Irene Herremans & M. Herschovis & Stephanie Bertels, 2009. "Leaders and Laggards: The Influence of Competing Logics on Corporate Environmental Action," Journal of Business Ethics, Springer, vol. 89(3), pages 449-472, October.
    2. Marvin Washington & Marc J. Ventresca, 2004. "How Organizations Change: The Role of Institutional Support Mechanisms in the Incorporation of Higher Education Visibility Strategies, 1874–1995," Organization Science, INFORMS, vol. 15(1), pages 82-97, February.
    3. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    4. Milena Parent & David Deephouse, 2007. "A Case Study of Stakeholder Identification and Prioritization by Managers," Journal of Business Ethics, Springer, vol. 75(1), pages 1-23, September.
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    Cited by:

    1. Nite, Calvin & McLeod, Christopher M. & Beldon, Zachary & Nauright, John, 2020. "Establishing a professional Rugby Union Football League in the USA: Managing institutional pluralism in sport entrepreneurship," Sport Management Review, Elsevier, vol. 23(5), pages 883-897.
    2. Nite, Calvin & Hutchinson, Michael & Bouchet, Adrien, 2019. "Toward an institutional theory of escalation of commitment within sport management: A review and future directions," Sport Management Review, Elsevier, vol. 22(5), pages 571-583.
    3. Stenling, Cecilia, 2014. "The emergence of a new logic? The theorizing of a new practice in the highly institutionalized context of Swedish voluntary sport," Sport Management Review, Elsevier, vol. 17(4), pages 507-519.
    4. Nite, Calvin, 2017. "Message framing as institutional maintenance: The National Collegiate Athletic Association’s institutional work of addressing legitimate threats," Sport Management Review, Elsevier, vol. 20(4), pages 338-351.

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