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Digital transformation of airline industry

Author

Listed:
  • Heiets, Iryna
  • La, Jiezhuoma
  • Zhou, Wenhui
  • Xu, Shaoxin
  • Wang, Xingyue
  • Xu, Yuchen

Abstract

Currently, digitalization is shaping all fields in a manner that is comparable to any other significant events that have positive influences in the economy. The airline industry is participating actively in digital innovation due to its cost structure, security dependence and competition intensity, to improve customer experience and financial performance. Therefore, this paper investigates passengers' experience on current and latest digital infrastructures applied in different stages of a flight by using the survey questionnaire. The paper separates the methodology and analyzes the survey results from qualitative and quantitative methods. Then the survey data is used to discuss how passengers are influenced based on different indicators, such as age groups and annual flight time. According to survey respondents’ evaluation, relevant problems in the airline digitalization process were pointed out and relevant suggestions were made.

Suggested Citation

  • Heiets, Iryna & La, Jiezhuoma & Zhou, Wenhui & Xu, Shaoxin & Wang, Xingyue & Xu, Yuchen, 2022. "Digital transformation of airline industry," Research in Transportation Economics, Elsevier, vol. 92(C).
    • Handle: RePEc:eee:retrec:v:92:y:2022:i:c:s0739885922000099
    DOI: 10.1016/j.retrec.2022.101186
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    1. Pan, Xiongfeng & Wang, Yuqing & Zhang, Chengming & Shen, Zhiyang & Song, Malin, 2023. "The impact of platform economy on enterprise value mediated by technological innovation," Journal of Business Research, Elsevier, vol. 165(C).

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    More about this item

    Keywords

    Digital transformation; Digitalization; Airline strategy; Passenger experience; Digital infrastructures; Service;
    All these keywords.

    JEL classification:

    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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