IDEAS home Printed from https://ideas.repec.org/a/eee/phsmap/v350y2005i2p533-547.html
   My bibliography  Save this article

Minority Game of price promotions in fast moving consumer goods markets

Author

Listed:
  • Groot, Robert D.
  • Musters, Pieter A.D.

Abstract

A variation of the Minority Game has been applied to study the timing of promotional actions at retailers in the fast moving consumer goods market. The underlying hypotheses for this work are that price promotions are more effective when fewer than average competitors do a promotion, and that a promotion strategy can be based on past sales data. The first assumption has been checked by analysing 1467 promotional actions for three products on the Dutch market (ketchup, mayonnaise and curry sauce) over a 120-week period, both on an aggregated level and on retailer chain level.

Suggested Citation

  • Groot, Robert D. & Musters, Pieter A.D., 2005. "Minority Game of price promotions in fast moving consumer goods markets," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 350(2), pages 533-547.
    • Handle: RePEc:eee:phsmap:v:350:y:2005:i:2:p:533-547
    DOI: 10.1016/j.physa.2004.11.010
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0378437104014165
    Download Restriction: Full text for ScienceDirect subscribers only. Journal offers the option of making the article available online on Science direct for a fee of $3,000
    File URL: https://libkey.io/10.1016/j.physa.2004.11.010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Vasiliki Plerou & Parameswaran Gopikrishnan & H. Eugene Stanley, 2003. "Two-phase behaviour of financial markets," Nature, Nature, vol. 421(6919), pages 130-130, January.
    2. Challet, Damien & Marsili, Matteo & Zhang, Yi-Cheng, 2000. "Modeling market mechanism with minority game," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 276(1), pages 284-315.
    3. G. Caldarelli & M. Marsili & Y. -C. Zhang, 1997. "A Prototype Model of Stock Exchange," Papers cond-mat/9709118, arXiv.org.
    4. Challet, Damien & Marsili, Matteo & Zhang, Yi-Cheng, 2001. "Minority games and stylized facts," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 299(1), pages 228-233.
    5. Frantisek Slanina & Yi-Cheng Zhang, 1999. "Capital flow in a two-component dynamical system," Papers cond-mat/9906249, arXiv.org, revised Jun 1999.
    6. Johnson, Neil F. & Lamper, David & Jefferies, Paul & Hart, Michael L. & Howison, Sam, 2001. "Application of multi-agent games to the prediction of financial time series," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 299(1), pages 222-227.
    7. Slanina, František & Zhang, Yi-Cheng, 1999. "Capital flow in a two-component dynamical system," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 272(1), pages 257-268.
    8. Marsili, Matteo & Challet, Damien & Zecchina, Riccardo, 2000. "Exact solution of a modified El Farol's bar problem: Efficiency and the role of market impact," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 280(3), pages 522-553.
    9. Challet, Damien & Marsili, Matteo & Zhang, Yi-Cheng, 2001. "Stylized facts of financial markets and market crashes in Minority Games," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 294(3), pages 514-524.
    10. Challet, D. & Zhang, Y.-C., 1997. "Emergence of cooperation and organization in an evolutionary game," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 246(3), pages 407-418.
    11. Johnson, Neil F & Hart, Michael & Hui, P.M, 1999. "Crowd effects and volatility in markets with competing agents," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 269(1), pages 1-8.
    12. Kinzel, Wolfgang & Metzler, Richard & Kanter, Ido, 2001. "Statistical physics of interacting neural networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 302(1), pages 44-55.
    13. Neil F. Johnson & David Lamper & Paul Jefferies & Michael L. Hart & Sam Howison, 2001. "Application of multi-agent games to the prediction of financial time-series," OFRC Working Papers Series 2001mf04, Oxford Financial Research Centre.
    14. N. F. Johnson & D. Lamper & P. Jefferies & M. L. Hart & S. Howison, 2001. "Application of multi-agent games to the prediction of financial time-series," Papers cond-mat/0105303, arXiv.org.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Guglielmo Maria Caporale & Antoaneta Serguieva & Hao Wu, 2009. "Financial contagion: evolutionary optimization of a multinational agent‐based model," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 16(1‐2), pages 111-125, January.
    2. Andersen, Jørgen Vitting & de Peretti, Philippe, 2021. "Heuristics in experiments with infinitely large strategy spaces," Journal of Business Research, Elsevier, vol. 129(C), pages 612-620.
    3. Jørgen Vitting Andersen & Philippe de Peretti, 2020. "Heuristics in experiments with infinitely large strategy spaces," Post-Print hal-02435934, HAL.
    4. Jørgen Vitting Andersen & Philippe de Peretti, 2020. "Heuristics in experiments with infinitely large strategy spaces," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-02435934, HAL.
    5. Wei, J.R. & Huang, J.P. & Hui, P.M., 2013. "An agent-based model of stock markets incorporating momentum investors," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 392(12), pages 2728-2735.
    6. J{o}rgen Vitting Andersen & Philippe de Peretti, 2020. "Heuristics in experiments with infinitely large strategy spaces," Papers 2005.02337, arXiv.org.
    7. Chen, Fang & Gou, Chengling & Guo, Xiaoqian & Gao, Jieping, 2008. "Prediction of stock markets by the evolutionary mix-game model," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 387(14), pages 3594-3604.
    8. Andreas Krause, 2009. "Evaluating the performance of adapting trading strategies with different memory lengths," Papers 0901.0447, arXiv.org.
    9. Gu, Gao-Feng & Chen, Wei & Zhou, Wei-Xing, 2008. "Empirical regularities of order placement in the Chinese stock market," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 387(13), pages 3173-3182.
    10. Gao-Feng Gu & Xiong Xiong & Hai-Chuan Xu & Wei Zhang & Yongjie Zhang & Wei Chen & Wei-Xing Zhou, 2021. "An empirical behavioral order-driven model with price limit rules," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 7(1), pages 1-24, December.
    11. Linde, Jona & Sonnemans, Joep & Tuinstra, Jan, 2014. "Strategies and evolution in the minority game: A multi-round strategy experiment," Games and Economic Behavior, Elsevier, vol. 86(C), pages 77-95.
    12. Vee-Liem Saw & Lock Yue Chew, 2020. "No-boarding buses: Synchronisation for efficiency," PLOS ONE, Public Library of Science, vol. 15(3), pages 1-34, March.
    13. J. Wiesinger & D. Sornette & J. Satinover, 2013. "Reverse Engineering Financial Markets with Majority and Minority Games Using Genetic Algorithms," Computational Economics, Springer;Society for Computational Economics, vol. 41(4), pages 475-492, April.
    14. Li, Da-Ye & Nishimura, Yusaku & Men, Ming, 2014. "Fractal markets: Liquidity and investors on different time horizons," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 407(C), pages 144-151.
    15. Katahira, Kei & Chen, Yu & Akiyama, Eizo, 2021. "Self-organized Speculation Game for the spontaneous emergence of financial stylized facts," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 582(C).
    16. Zhang, H.S. & Shen, X.Y. & Huang, J.P., 2016. "Pattern of trends in stock markets as revealed by the renormalization method," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 456(C), pages 340-346.
    17. Kei Katahira & Yu Chen, 2019. "Heterogeneous wealth distribution, round-trip trading and the emergence of volatility clustering in Speculation Game," Papers 1909.03185, arXiv.org.
    18. Ren, F. & Zhang, Y.C., 2008. "Trading model with pair pattern strategies," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 387(22), pages 5523-5534.
    19. Gou, Chengling, 2006. "Deduction of initial strategy distributions of agents in mix-game models," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 371(2), pages 633-640.
    20. Zhang, Mengqi & Jiang, Xin & Fang, Zehua & Zeng, Yue & Xu, Ke, 2019. "High-order Hidden Markov Model for trend prediction in financial time series," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 517(C), pages 1-12.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:phsmap:v:350:y:2005:i:2:p:533-547. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/physica-a-statistical-mechpplications/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.