The determinants of Women's redemption of geo-targeted m-coupons
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DOI: 10.1016/j.jretconser.2021.102891
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- Zhang, Hongchao & Yu, Yu & Qin, Yinggao, 2023. "The effects of constrained mobile coupons in the mobile channel," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
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Keywords
Geo-targeting; Mobile coupons; Fear of spam; m-coupon usefulness; m-coupon value; Store brand preference;All these keywords.
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