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Social distancing in retail: Influence of perceived retail crowding and self-efficacy on employees’ perceived risks

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  • Chang, Tsung-Sheng

Abstract

The global COVID-19 pandemic has compelled all countries to impose social distancing as the basic epidemic prevention strategy; however, enterprises find it difficult to follow social distancing. Enterprises should give precedence to the perceived feelings of employees and manage internally to control risks. This study explores the influence of perceived retail crowding and self-efficacy regarding the perceived risk of employees in the retail industry in terms of practical social distancing. Overall, 378 valid samples were investigated using actual employees in the retail industry, and partial least squares (PLS) method was used to test the hypotheses. This study found that perceived retail crowding has a positive impact on different risk levels, while self-efficacy has a direct negative significance. For the retail industry, knowledge of these risks and employees’ perceived attitudes can be used to suggest means to maintain the service capacity of sustainable operations in retail stores.

Suggested Citation

  • Chang, Tsung-Sheng, 2021. "Social distancing in retail: Influence of perceived retail crowding and self-efficacy on employees’ perceived risks," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  • Handle: RePEc:eee:joreco:v:62:y:2021:i:c:s096969892100179x
    DOI: 10.1016/j.jretconser.2021.102613
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    2. Mvondo, Gustave Florentin Nkoulou & Jing, Fengjie & Hussain, Khalid, 2023. "What's in the box? Investigating the benefits and risks of the blind box selling strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
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    4. Ziad H. Abdelmoety & Hawazen Alamoudi & Majed Alharthi & Nora Sharkasi & Gomaa Agag, 2022. "Ensuring a Sustainable Hospitality and Tourism Industry in the COVID-19 Era: Using an Open Market Valuation Technique," Sustainability, MDPI, vol. 14(20), pages 1-11, October.
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    6. Federica Caboni & Lucia Pizzichini, 2023. "Two Years of Covid-19 in Retailing: Issues and Changes," International Journal of Business and Management, Canadian Center of Science and Education, vol. 16(12), pages 1-76, February.

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