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Modelling pedestrian go-home decisions: A comparison of linear and nonlinear compensatory, and conjunctive non-compensatory specifications

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  • Zhu, Wei
  • Timmermans, Harry

Abstract

This paper presents the main findings of an application of several models to predict the go-home decision of pedestrians in shopping streets. Two compensatory multinomial logit models, one with a linear utility function of time and the other with a nonlinear utility function of time, and a non-compensatory conjunctive model are specified. Data about pedestrian behaviour in a major shopping street in Beijing served as input for model estimation. The conjunctive model performs best, suggesting that pedestrians use simplifying heuristics to decide when to end the shopping trip and go home. In addition, the nonlinear multinomial logit model outperforms the linear model, indicating that marginal utility of time decreases with increasing time.

Suggested Citation

  • Zhu, Wei & Timmermans, Harry, 2009. "Modelling pedestrian go-home decisions: A comparison of linear and nonlinear compensatory, and conjunctive non-compensatory specifications," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 227-231.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:3:p:227-231
    DOI: 10.1016/j.jretconser.2008.11.017
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    References listed on IDEAS

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    1. Antonini, Gianluca & Bierlaire, Michel & Weber, Mats, 2006. "Discrete choice models of pedestrian walking behavior," Transportation Research Part B: Methodological, Elsevier, vol. 40(8), pages 667-687, September.
    2. Bhat, Chandra R., 1996. "A hazard-based duration model of shopping activity with nonparametric baseline specification and nonparametric control for unobserved heterogeneity," Transportation Research Part B: Methodological, Elsevier, vol. 30(3), pages 189-207, June.
    3. Hoogendoorn, S. P. & Bovy, P. H. L., 2004. "Pedestrian route-choice and activity scheduling theory and models," Transportation Research Part B: Methodological, Elsevier, vol. 38(2), pages 169-190, February.
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    Cited by:

    1. Shatu, Farjana & Yigitcanlar, Tan, 2018. "Development and validity of a virtual street walkability audit tool for pedestrian route choice analysis—SWATCH," Journal of Transport Geography, Elsevier, vol. 70(C), pages 148-160.
    2. Qing Liu & Neeraj Arora, 2011. "Efficient Choice Designs for a Consider-Then-Choose Model," Marketing Science, INFORMS, vol. 30(2), pages 321-338, 03-04.
    3. Shatu, Farjana & Yigitcanlar, Tan & Bunker, Jonathan, 2019. "Shortest path distance vs. least directional change: Empirical testing of space syntax and geographic theories concerning pedestrian route choice behaviour," Journal of Transport Geography, Elsevier, vol. 74(C), pages 37-52.

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