IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v85y2018icp467-475.html
   My bibliography  Save this article

The inspirational power of arts on creativity

Author

Listed:
  • An, Donghwy
  • Youn, Nara

Abstract

We propose that openness to aesthetics and the experience of art enhances individuals' creativity by imbuing them with a sense of inspiration. Although previous literature has claimed that aesthetic experiences increase creativity, there is a shortage of empirical evidence documenting the psychological process that underlies this effect or testing whether it can transfer to domains outside of the arts. To shed light on the process mechanism and test the domain-generality of the effect, we investigated the relationships among appreciation of art, inspiration, and creativity in four studies. Participants with open attitudes toward aesthetic experiences were more likely to be inspired and therefore better able to generate creative solutions (Study 1). Appreciating works of art brought about inspiration, which in turn enhanced creativity (Study 2). Finally, the power of art appreciation extended to a business environment, where it enhanced performance in product design, brand-naming, and problem solution generation (Studies 3a and 3b).

Suggested Citation

  • An, Donghwy & Youn, Nara, 2018. "The inspirational power of arts on creativity," Journal of Business Research, Elsevier, vol. 85(C), pages 467-475.
    • Handle: RePEc:eee:jbrese:v:85:y:2018:i:c:p:467-475
    DOI: 10.1016/j.jbusres.2017.10.025
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296317304058
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2017.10.025?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. van den Broeck, Herman & Cools, Eva & Maenhout, Tine, 2008. "A Case Study of Arteconomy – Building a bridge between art and enterprise: Belgian businesses stimulate creativity and innovation through art," Journal of Management & Organization, Cambridge University Press, vol. 14(5), pages 573-587, November.
    2. Kerr, Cheryl & Lloyd, Cathryn, 2008. "Pedagogical learnings for management education: Developing creativity and innovation," Journal of Management & Organization, Cambridge University Press, vol. 14(5), pages 486-503, November.
    3. Ravi Mehta & Meng Zhu, 2016. "Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity," Journal of Consumer Research, Oxford University Press, vol. 42(5), pages 767-782.
    4. Hirschman, Elizabeth C, 1980. "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 283-295, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Donghwy An & Bo‐ram Jeong & Nara Youn, 2022. "Effects of art consumption on consumer well‐being," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 685-702, June.
    2. Vicki-Ann Ware & Kim Dunphy, 2020. "How Do Arts Programmes Contribute in International Development? A Systematic Review of Outcomes and Associated Processes," Progress in Development Studies, , vol. 20(2), pages 140-162, April.
    3. Kanika Khurana & Atanu Ghosh, 2023. "Management in the Performing Arts: An Empirical Exploration of Organizational Structures in Indian Theatre," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 67-84, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ravi Mehta & Darren W. Dahl & Rui (Juliet) Zhu, 2017. "Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 536-553.
    2. Gaetano Miceli & Maria Antonietta Raimondo, 2020. "Creativity in the marketing and consumer behavior literature: a structured review and a research agenda," Italian Journal of Marketing, Springer, vol. 2020(1), pages 85-124, March.
    3. Jessen, Alexander & Hilken, Tim & Chylinski, Mathew & Mahr, Dominik & Heller, Jonas & Keeling, Debbie Isobel & de Ruyter, Ko, 2020. "The playground effect: How augmented reality drives creative customer engagement," Journal of Business Research, Elsevier, vol. 116(C), pages 85-98.
    4. Desmichel, Perrine & Ordabayeva, Nailya & Kocher, Bruno, 2020. "What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods," Organizational Behavior and Human Decision Processes, Elsevier, vol. 158(C), pages 49-65.
    5. Xu, Lidan & Mehta, Ravi & Hoegg, JoAndrea, 2022. "Sweet ideas: How the sensory experience of sweetness impacts creativity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 172(C).
    6. Bin Kim, Woo & Jung Choo, Ho, 2023. "How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity," Journal of Business Research, Elsevier, vol. 154(C).
    7. Anita Gärling & John Thøgersen, 2001. "Marketing of electric vehicles," Business Strategy and the Environment, Wiley Blackwell, vol. 10(1), pages 53-65, January.
    8. Lokesh Jasrai, 2014. "Measuring Mobile Telecom Service Innovativeness Among Youth," Paradigm, , vol. 18(1), pages 103-116, June.
    9. Christina Öberg, 2016. "How Innovation Impacts Artistic Creativity — Managing Innovation In The Advertising Sector," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-23, May.
    10. Borhan, Muhamad Nazri & Ibrahim, Ahmad Nazrul Hakimi & Miskeen, Manssour A. Abdulasalm, 2019. "Extending the theory of planned behaviour to predict the intention to take the new high-speed rail for intercity travel in Libya: Assessment of the influence of novelty seeking, trust and external inf," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 373-384.
    11. Mohammadbashir Sedighi & Hamideh Parsaeiyan & Yashar Araghi, 2021. "An Empirical Study of Intention to Continue Using of Digital Ride-hailing Platforms," The Review of Socionetwork Strategies, Springer, vol. 15(2), pages 489-515, November.
    12. Chen, Chih Ping & Weng, Ju-Yin & Yang, Chin-Sheng & Tseng, Fan-Mei, 2018. "Employing a data mining approach for identification of mobile opinion leaders and their content usage patterns in large telecommunications datasets," Technological Forecasting and Social Change, Elsevier, vol. 130(C), pages 88-98.
    13. Claire Heeryung Kim & Kelly B. Herd & H. Shanker Krishnan, 2023. "The creative touch: the influence of haptics on creativity," Marketing Letters, Springer, vol. 34(1), pages 113-124, March.
    14. Tang, Honghong & Li, Lin & Su, Song, 2022. "Experiencing less leads to the use of more: The effect of a scarcity mindset on product usage," Journal of Business Research, Elsevier, vol. 149(C), pages 139-148.
    15. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    16. Igbaria, M. & Iivari, J., 1995. "The effects of self-efficacy on computer usage," Omega, Elsevier, vol. 23(6), pages 587-605, December.
    17. Lee, Kyootai & Khan, Shaji & Mirchandani, Dinesh, 2013. "Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products," Journal of Business Research, Elsevier, vol. 66(12), pages 2634-2641.
    18. Hinz, Oliver & Schulze, Christian & Takac, Carsten, 2014. "New product adoption in social networks: Why direction matters," Journal of Business Research, Elsevier, vol. 67(1), pages 2836-2844.
    19. Shao, Yan & Nijstad, Bernard A. & Täuber, Susanne, 2019. "Creativity under workload pressure and integrative complexity: The double-edged sword of paradoxical leadership," Organizational Behavior and Human Decision Processes, Elsevier, vol. 155(C), pages 7-19.
    20. Domina, Tanya & Lee, Seung-Eun & MacGillivray, Maureen, 2012. "Understanding factors affecting consumer intention to shop in a virtual world," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 613-620.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:85:y:2018:i:c:p:467-475. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.