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A configurational approach in business model design

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  • Kulins, Christopher
  • Leonardy, Hannes
  • Weber, Christiana

Abstract

Although business models are an important source for competitive advantage, little research exists on the relationship between business model design and financial performance. Whereas existing studies focus on the isolated analysis of singular design themes, this work introduces a set-theoretic approach, investigating interdependencies of complementarity, efficiency, novelty, and lock-in-based business models. Thereby, this study applies a qualitative comparative analysis to a unique data set of 41 entrepreneurial firms. The empirical results demonstrate the role of three unknown specific business model configurations fostering financial performance. Introducing a configurational perspective to the business model discussion the study proves equifinality in business model design and advances theory concerning interdependencies within the business model construct.

Suggested Citation

  • Kulins, Christopher & Leonardy, Hannes & Weber, Christiana, 2016. "A configurational approach in business model design," Journal of Business Research, Elsevier, vol. 69(4), pages 1437-1441.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:4:p:1437-1441
    DOI: 10.1016/j.jbusres.2015.10.121
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    9. Haftor, Darek M. & Costa Climent, Ricardo & Lundström, Jenny Eriksson, 2021. "How machine learning activates data network effects in business models: Theory advancement through an industrial case of promoting ecological sustainability," Journal of Business Research, Elsevier, vol. 131(C), pages 196-205.
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    15. Sascha Kraus & Domingo Ribeiro-Soriano & Miriam Schüssler, 2018. "Fuzzy-set qualitative comparative analysis (fsQCA) in entrepreneurship and innovation research – the rise of a method," International Entrepreneurship and Management Journal, Springer, vol. 14(1), pages 15-33, March.
    16. Cosenz, Federico & Bivona, Enzo, 2021. "Fostering growth patterns of SMEs through business model innovation. A tailored dynamic business modelling approach," Journal of Business Research, Elsevier, vol. 130(C), pages 658-669.
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    18. Alexander Leischnig & Björn S. Ivens & Nadine Kammerlander, 2017. "A new conceptual lens for marketing: a configurational perspective based on the business model concept," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 138-153, December.
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