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Strategic orientations and performance: A configurational perspective

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  • Deutscher, Franziska
  • Zapkau, Florian B.
  • Schwens, Christian
  • Baum, Matthias
  • Kabst, Ruediger

Abstract

The present paper takes a configurational perspective and investigates the joint effect of entrepreneurial orientation (EO), market orientation (MO), and learning orientation (LO) on growth-based performance of high-technology firms. Applying fuzzy-set Qualitative Comparative Analysis combined with moderated regression analysis, results suggest that performance of high-technology firms depends on configurations, where firms with high levels of EO, MO, and LO outperform firms with other configurations. However, several other configurations of EO, MO, and LO improve performance as well, albeit to a smaller extent. The study offers a more detailed understanding not only which different configurations improve the growth-based performance of high-technology firms, but also which configurations are more successful.

Suggested Citation

  • Deutscher, Franziska & Zapkau, Florian B. & Schwens, Christian & Baum, Matthias & Kabst, Ruediger, 2016. "Strategic orientations and performance: A configurational perspective," Journal of Business Research, Elsevier, vol. 69(2), pages 849-861.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:2:p:849-861
    DOI: 10.1016/j.jbusres.2015.07.005
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    19. Shirokova, G. & Beliaeva, T. & Gafforova, E., 2016. "Strategic orientations during economic crisis: Stay focused or adopt a broader strategic direction?," Working Papers 6444, Graduate School of Management, St. Petersburg State University.
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    23. Hernández-Linares, Remedios & Kellermanns, Franz W. & López-Fernández, María Concepción, 2018. "A note on the relationships between learning, market, and entrepreneurial orientations in family and nonfamily firms," Journal of Family Business Strategy, Elsevier, vol. 9(3), pages 192-204.

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