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Entrepreneurial orientation–hotel performance: Has market orientation anything to say?

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  • Vega-Vázquez, Manuela
  • Cossío-Silva, Francisco-José
  • Revilla-Camacho, María-Ángeles

Abstract

This research shows the mediating role of market orientation (MO) in the link between entrepreneurial intention (EO) and business results. This conclusion comes from an empirical study of a sample of 70 independent hotels located in the south of Spain, one of the world's most important tourist areas. This study's relevance lies in its contribution to the knowledge of the effects that EO has on the improvement of results, as previous research has findings in every sense: A positive relation between EO and results, a lack of relation between the two, and even a negative effect of EO on the firm's results. This work also contributes to the research on the relation between EO and results in the hotel sector. From the point of view of its application to firm management, the study concludes that the development of EO is not enough to generate a positive result, at least in the short term. To this end, implementing an MO-based organizational culture thus also becomes necessary to attain a positive effect of EO on results.

Suggested Citation

  • Vega-Vázquez, Manuela & Cossío-Silva, Francisco-José & Revilla-Camacho, María-Ángeles, 2016. "Entrepreneurial orientation–hotel performance: Has market orientation anything to say?," Journal of Business Research, Elsevier, vol. 69(11), pages 5089-5094.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5089-5094
    DOI: 10.1016/j.jbusres.2016.04.085
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    1. Manuela Presutti & Marco Savioli & Vincenza Odorici, 2020. "Strategic orientation of hotels: Evidence from a contingent approach," Tourism Economics, , vol. 26(7), pages 1212-1230, November.
    2. Chahal, Hardeep & Gupta, Mahesh & Lonial, Subhash & Raina, Swati, 2019. "Operational flexibility-entrepreneurial orientation relationship: Effects and consequences," Journal of Business Research, Elsevier, vol. 105(C), pages 154-167.
    3. Lie Heng & Nur Afifah, 2020. "Entrepreneurial Orientation for Enhancement of Marketing Performance," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 46-53.
    4. Miao, Chao & Coombs, Joseph E. & Qian, Shanshan & Sirmon, David G., 2017. "The mediating role of entrepreneurial orientation: A meta-analysis of resource orchestration and cultural contingencies," Journal of Business Research, Elsevier, vol. 77(C), pages 68-80.
    5. Joohwan Seo & Jiseon Lee & Sunggwang Jung & Sangil Park, 2023. "The Role of Creating Shared Value and Entrepreneurial Orientation in Generating Social and Economic Benefits: Evidence from Korean SMEs," Sustainability, MDPI, vol. 15(7), pages 1-19, April.
    6. Quang-Huy Ngo, 2023. "The Impact of Entrepreneurial Orientation on SMEs’ Performance in a Transitional Economy: The Mediating Role of Differentiation Advantages and Innovation Capability," SAGE Open, , vol. 13(4), pages 21582440231, October.
    7. Ayman Abu-Rumman & Ata Shraah & Faisal Al-Madi & Tasneem Alfalah, 2021. "Entrepreneurial networks, entrepreneurial orientation, and performance of small and medium enterprises: are dynamic capabilities the missing link?," Journal of Innovation and Entrepreneurship, Springer, vol. 10(1), pages 1-16, December.
    8. Vivy Kristinae & Roby Sambung & Meitiana Sahay, 2019. "The Role Of Entrepreneurial Orientation In Product Innovation In Emerging Markets On The Local Products," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 4(2), pages 35-44, September.
    9. Ghantous, Nabil & Alnawas, Ibrahim, 2020. "The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    10. Rostain, Marjolaine, 2021. "The impact of organizational culture on entrepreneurial orientation: A meta-analysis," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    11. Andrea Buratti & Giancarlo Ferrero, 2017. "Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 151-173.
    12. Scott C. Manley & Joseph F. Hair & Ralph I. Williams & William C. McDowell, 0. "Essential new PLS-SEM analysis methods for your entrepreneurship analytical toolbox," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-21.
    13. Yun Hee Cho & Joo-Heon Lee, 2020. "A Study on the Effects of Entrepreneurial Orientation and Learning Orientation on Financial Performance: Focusing on Mediating Effects of Market Orientation," Sustainability, MDPI, vol. 12(11), pages 1-19, June.
    14. Scott C. Manley & Joseph F. Hair & Ralph I. Williams & William C. McDowell, 2021. "Essential new PLS-SEM analysis methods for your entrepreneurship analytical toolbox," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1805-1825, December.
    15. Jun-Chul Ha & Jun-Woo Lee & Jee Young Seong, 2021. "Sustainable Competitive Advantage through Entrepreneurship, Market-Oriented Culture, and Trust," Sustainability, MDPI, vol. 13(7), pages 1-14, April.

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