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Small farmer suppliers from local to global

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  • Leguizamon, Francisco
  • Selva, Guillermo
  • Santos, Manuel

Abstract

This case study analyzes Walmart's initiative to purchase directly from small fruit and vegetable farmers in developing countries through its Global Direct Farm Program by recounting the development of its predecessor, the Tierra Fértil (Fertile Soil) program in Central America. This case demonstrates how the program creates both economic value for the company and social value for participating farmers. Importantly, the case reveals general learning during the program's successive stages, the close relationship between the company and suppliers, and the support provided to farmers to ensure the use of best practices in agricultural production. The case also details the processes required to prepare, plant, grow, harvest, clean, pack, and deliver agricultural products meeting all relevant requirements. This case thus portrays four of the principles of mindfulness as applied to an emerging strategy: (1) do not oversimplify, (2) be sensitive to operations, (3) commit to resilience, and (4) defer to experts.

Suggested Citation

  • Leguizamon, Francisco & Selva, Guillermo & Santos, Manuel, 2016. "Small farmer suppliers from local to global," Journal of Business Research, Elsevier, vol. 69(10), pages 4520-4525.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:10:p:4520-4525
    DOI: 10.1016/j.jbusres.2016.03.017
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    References listed on IDEAS

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    1. Álvarez, María José & Alfaro, José A. & Rábade, Luis Arturo, 2006. "Buyer-supplier relationships influence on traceability implementation in the vegetable industry," DEE - Working Papers. Business Economics. WB wb060502, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
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    3. Fawcett, Stanley E. & Jones, Stephen L. & Fawcett, Amydee M., 2012. "Supply chain trust: The catalyst for collaborative innovation," Business Horizons, Elsevier, vol. 55(2), pages 163-178.
    4. Thomas Reardon & Julio A. Berdegué, 2002. "La rápida expansión de los supermercados en América Latina: desafíos y oportunidades para el desarrollo," Revista Economía, Fondo Editorial de la Pontificia Universidad Católica del Perú, issue 49, pages 85-120.
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    Cited by:

    1. Wendong Lv & Yuan Wei & Xiaoyun Li & Lin Lin, 2019. "What Dimension of CSR Matters to Organizational Resilience? Evidence from China," Sustainability, MDPI, vol. 11(6), pages 1-23, March.
    2. Vera Sadovska & Lena Ekelund Axelson & Cecilia Mark-Herbert, 2020. "Reviewing Value Creation in Agriculture—A Conceptual Analysis and a New Framework," Sustainability, MDPI, vol. 12(12), pages 1-22, June.
    3. Yong Sun & Hui Liu & Jiwei Liu & Mingyu Sun & Qun Li, 2023. "Analysis of Factors Influencing the Corporate Performance of Listed Companies in China’s Agriculture and Forestry Sector Based on a Panel Threshold Model," Sustainability, MDPI, vol. 15(2), pages 1-21, January.

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