IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v68y2015i7p1388-1394.html
   My bibliography  Save this article

Strategic embeddedness of modularity in alliances: Innovation and performance implications

Author

Listed:
  • Bouncken, Ricarda B.
  • Pesch, Robin
  • Gudergan, Siegfried P.

Abstract

This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and contingent on the employed innovation strategy, partially mediates this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on competitive performance. Although the interaction of modular product structures with an innovation strategy increases product innovation performance, this contingency also reduces the positive effect of the innovation strategy on competitive performance.

Suggested Citation

  • Bouncken, Ricarda B. & Pesch, Robin & Gudergan, Siegfried P., 2015. "Strategic embeddedness of modularity in alliances: Innovation and performance implications," Journal of Business Research, Elsevier, vol. 68(7), pages 1388-1394.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:7:p:1388-1394
    DOI: 10.1016/j.jbusres.2015.01.020
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S014829631500034X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2015.01.020?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Raghu Garud & Arun Kumaraswamy, 1995. "Technological and organizational designs for realizing economies of substitution," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 93-109.
    2. Fleming, Lee & Sorenson, Olav, 2001. "Technology as a complex adaptive system: evidence from patent data," Research Policy, Elsevier, vol. 30(7), pages 1019-1039, August.
    3. Glenn Hoetker & Anand Swaminathan & Will Mitchell, 2007. "Modularity and the Impact of Buyer-Supplier Relationships on the Survival of Suppliers," Management Science, INFORMS, vol. 53(2), pages 178-191, February.
    4. de Faria, Pedro & Lima, Francisco & Santos, Rui, 2010. "Cooperation in innovation activities: The importance of partners," Research Policy, Elsevier, vol. 39(8), pages 1082-1092, October.
    5. Carliss Y. Baldwin, 2008. "Where do transactions come from? Modularity, transactions, and the boundaries of firms," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 17(1), pages 155-195, February.
    6. Ron Sanchez, 1995. "Strategic flexibility in product competition," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 135-159.
    7. Wang, Longwei & Yeung, Jeff Hoi Yan & Zhang, Min, 2011. "The impact of trust and contract on innovation performance: The moderating role of environmental uncertainty," International Journal of Production Economics, Elsevier, vol. 134(1), pages 114-122, November.
    8. Carliss Y. Baldwin & Kim B. Clark, 2000. "Design Rules, Volume 1: The Power of Modularity," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262024667, December.
    9. David J. Teece, 2007. "Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance," Strategic Management Journal, Wiley Blackwell, vol. 28(13), pages 1319-1350, December.
    10. Thayaparan Gajendran & Graham Brewer & Siegfried Gudergan & Shankar Sankaran, 2014. "Deconstructing dynamic capabilities: the role of cognitive and organizational routines in the innovation process," Construction Management and Economics, Taylor & Francis Journals, vol. 32(3), pages 246-261, March.
    11. Robert M. Grant & Charles Baden‐Fuller, 2004. "A Knowledge Accessing Theory of Strategic Alliances," Journal of Management Studies, Wiley Blackwell, vol. 41(1), pages 61-84, January.
    12. Bouncken, Ricarda B. & Kraus, Sascha, 2013. "Innovation in knowledge-intensive industries: The double-edged sword of coopetition," Journal of Business Research, Elsevier, vol. 66(10), pages 2060-2070.
    13. Seung Ho Park & Gerardo R. Ungson, 2001. "Interfirm Rivalry and Managerial Complexity: A Conceptual Framework of Alliance Failure," Organization Science, INFORMS, vol. 12(1), pages 37-53, February.
    14. Reinartz, Werner & Haenlein, Michael & Henseler, Jörg, 2009. "An empirical comparison of the efficacy of covariance-based and variance-based SEM," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 332-344.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dai, Ye & Du, Kui & Byun, Gukdo & Zhu, Xi, 2017. "Ambidexterity in new ventures: The impact of new product development alliances and transactive memory systems," Journal of Business Research, Elsevier, vol. 75(C), pages 77-85.
    2. Czakon, Wojciech & Klimas, Patrycja & Kawa, Arkadiusz & Kraus, Sascha, 2023. "How myopic are managers? Development and validation of a multidimensional strategic myopia scale," Journal of Business Research, Elsevier, vol. 157(C).
    3. Burton, Nicholas & Galvin, Peter, 2022. "Modularity, value and exceptions to the mirroring hypothesis," Journal of Business Research, Elsevier, vol. 151(C), pages 635-650.
    4. Mas-Verdú, Francisco & Ortiz-Miranda, Dionisio & García-Álvarez-Coque, José María, 2016. "Examining organizational innovations in different regional settings," Journal of Business Research, Elsevier, vol. 69(11), pages 5324-5329.
    5. Ratzmann, Martin & Gudergan, Siegfried P. & Bouncken, Ricarda, 2016. "Capturing heterogeneity and PLS-SEM prediction ability: Alliance governance and innovation," Journal of Business Research, Elsevier, vol. 69(10), pages 4593-4603.
    6. Brylowski, Martin & Ludwig, Maximilian & Kersten, Wolfgang & Schultze, Wolfgang, 2020. "Product modularization in integrated supply chains: A product life-cycle phase specific concept for effect allocation," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Blecker, Thorsten & Ringle, Christian M. (ed.), Data Science and Innovation in Supply Chain Management: How Data Transforms the Value Chain. Proceedings of the Hamburg International Conference of Lo, volume 29, pages 25-76, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    7. Arash Najmaei, 2016. "Revisiting The Modularity-Performance Nexus: Business Model Innovation As A Missing Mechanism," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(07), pages 1-41, October.
    8. Meissner, Dirk & Burton, Nicholas & Galvin, Peter & Sarpong, David & Bach, Norbert, 2021. "Understanding cross border innovation activities: The linkages between innovation modes, product architecture and firm boundaries," Journal of Business Research, Elsevier, vol. 128(C), pages 762-769.
    9. Nanik Kustiningsih & Bambang Tjahjadi & Noorlailie Soewarno, 2022. "Projecting Experience of Technology-Based MSMEs in Indonesia: Role of Absorptive Capacity Matter in Strategic Alliances and Organizational Performance Relationship," Sustainability, MDPI, vol. 14(19), pages 1-19, September.
    10. Domenech, Josep & Escamilla, Rafael & Roig-Tierno, Norat, 2016. "Explaining knowledge-intensive activities from a regional perspective," Journal of Business Research, Elsevier, vol. 69(4), pages 1301-1306.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ricarda Bouncken & Boris Plüschke & Robin Pesch & Sascha Kraus, 2016. "Entrepreneurial orientation in vertical alliances: joint product innovation and learning from allies," Review of Managerial Science, Springer, vol. 10(2), pages 381-409, March.
    2. Nicholas Burton & Peter Galvin, 2020. "Component complementarity and transaction costs: the evolution of product design," Review of Managerial Science, Springer, vol. 14(4), pages 845-867, August.
    3. Milan Miric & Hakan Ozalp & Erdem Dogukan Yilmaz, 2023. "Trade‐offs to using standardized tools: Innovation enablers or creativity constraints?," Strategic Management Journal, Wiley Blackwell, vol. 44(4), pages 909-942, April.
    4. Michael G. Jacobides & Carmelo Cennamo & Annabelle Gawer, 2018. "Towards a theory of ecosystems," Strategic Management Journal, Wiley Blackwell, vol. 39(8), pages 2255-2276, August.
    5. Richard Gentry & Heather Elms, 2009. "Firm Partial Modularity and Performance in the Electronic Manufacturing Services Industry," Industry and Innovation, Taylor & Francis Journals, vol. 16(6), pages 575-592.
    6. Hou, Hong & Shi, Yongjiang, 2021. "Ecosystem-as-structure and ecosystem-as-coevolution: A constructive examination," Technovation, Elsevier, vol. 100(C).
    7. Cheng, Liang-Chieh (Victor), 2011. "Assessing performance of utilizing organizational modularity to manage supply chains: Evidence in the US manufacturing sector," International Journal of Production Economics, Elsevier, vol. 131(2), pages 736-746, June.
    8. Manning, Stephan & Reinecke, Juliane, 2016. "A modular governance architecture in-the-making: How transnational standard-setters govern sustainability transitions," Research Policy, Elsevier, vol. 45(3), pages 618-633.
    9. Anna Cabigiosu & Arnaldo Camuffo, 2012. "Beyond the “Mirroring” Hypothesis: Product Modularity and Interorganizational Relations in the Air Conditioning Industry," Organization Science, INFORMS, vol. 23(3), pages 686-703, June.
    10. Nicholas Burton & Peter Galvin, 2022. "The effect of technology and regulation on the co-evolution of product and industry architecture," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 31(4), pages 1056-1085.
    11. Peeters, T.J.G., 2013. "External knowledge search and use in new product development," Other publications TiSEM 300ebb34-b090-4210-b95e-f, Tilburg University, School of Economics and Management.
    12. Srivardhini K. Jha & E. Richard Gold & Laurette Dubé, 2021. "Modular Interorganizational Network Governance: A Conceptual Framework for Addressing Complex Social Problems," Sustainability, MDPI, vol. 13(18), pages 1-21, September.
    13. Singh, Anuraag & Triulzi, Giorgio & Magee, Christopher L., 2021. "Technological improvement rate predictions for all technologies: Use of patent data and an extended domain description," Research Policy, Elsevier, vol. 50(9).
    14. Kazadi, Kande & Lievens, Annouk & Mahr, Dominik, 2016. "Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders," Journal of Business Research, Elsevier, vol. 69(2), pages 525-540.
    15. Changbyung Yoon & Keeeun Lee & Byungun Yoon & Omar Toulan, 2017. "Typology and Success Factors of Collaboration for Sustainable Growth in the IT Service Industry," Sustainability, MDPI, vol. 9(11), pages 1-20, November.
    16. Fei Li & Jin Chen & Ying Ying, 2019. "Innovation Search Scope, Technological Complexity, and Environmental Turbulence: A N-K Simulation," Sustainability, MDPI, vol. 11(16), pages 1-12, August.
    17. Scaringella, Laurent & Burtschell, François, 2017. "The challenges of radical innovation in Iran: Knowledge transfer and absorptive capacity highlights — Evidence from a joint venture in the construction sector," Technological Forecasting and Social Change, Elsevier, vol. 122(C), pages 151-169.
    18. Gianluigi Giustiziero & Tobias Kretschmer & Deepak Somaya & Brian Wu, 2023. "Hyperspecialization and hyperscaling: A resource‐based theory of the digital firm," Strategic Management Journal, Wiley Blackwell, vol. 44(6), pages 1391-1424, June.
    19. Sanjith Gopalakrishnan & Moksh Matta & Hasan Cavusoglu, 2022. "The Dark Side of Technological Modularity: Opportunistic Information Hiding During Interorganizational System Adoption," Information Systems Research, INFORMS, vol. 33(3), pages 1072-1092, September.
    20. Bouncken, Ricarda B. & Fredrich, Viktor & Kraus, Sascha & Ritala, Paavo, 2020. "Innovation alliances: Balancing value creation dynamics, competitive intensity and market overlap," Journal of Business Research, Elsevier, vol. 112(C), pages 240-247.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:68:y:2015:i:7:p:1388-1394. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.