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Internationalization's effect on marketing learning: A study of Syrian firms

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  • Ibeh, Kevin
  • Kasem, Laila
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    Abstract

    The aim of the present study is to understand the effects of international expansion on firms' acquisition of marketing learning. This study's focus on marketing learning complements previous research on the impact of internationalization on the development of foreign-market and technological knowledge. The research finds that the scope of a firm's international activities, perception of gaps in marketing knowledge, and external social capital positively influence firms' acquisition of marketing learning. However, firm's age at initial international market entry appears not to be a significant factor. The study adds to the very limited body of research on the marketing learning outcomes of international expansion, while also offering rare empirical insights from the Middle East on this important subject matter. The paper discusses implications for international managers, policy makers, and future researchers.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 67 (2014)
    Issue (Month): 5 ()
    Pages: 680-685

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    Handle: RePEc:eee:jbrese:v:67:y:2014:i:5:p:680-685

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    Web page: http://www.elsevier.com/locate/jbusres

    Related research

    Keywords: Internationalization; Internationalization scope; Marketing learning; Network; Transition economies; Syria;

    References

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    1. Harry G Barkema & Rian Drogendijk, 2007. "Internationalising in small, incremental or larger steps?," Journal of International Business Studies, Palgrave Macmillan, vol. 38(7), pages 1132-1148, December.
    2. Benjamin M Oviatt & Patricia Phillips McDougall, 1994. "Toward a Theory of International New ventures," Journal of International Business Studies, Palgrave Macmillan, vol. 25(1), pages 45-64, March.
    3. Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M, 2003. " A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 30(2), pages 199-218, September.
    4. Sapienza, Harry J. & De Clercq, Dirk & Sandberg, William R., 2005. "Antecedents of international and domestic learning effort," Journal of Business Venturing, Elsevier, vol. 20(4), pages 437-457, July.
    5. Bengt-ake Lundvall & Bjorn Johnson, 1994. "The Learning Economy," Industry and Innovation, Taylor & Francis Journals, vol. 1(2), pages 23-42.
    6. Yli-Renko, H. & Autio, E. & Tontti, V., 2002. "Social capital, knowledge, and the international growth of technology-based new firms," International Business Review, Elsevier, vol. 11(3), pages 279-304, June.
    7. Hau, Le Nguyen & Evangelista, Felicitas, 2007. "Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs," Journal of Business Research, Elsevier, vol. 60(11), pages 1152-1165, November.
    8. Fahy, John, 2002. "A resource-based analysis of sustainable competitive advantage in a global environment," International Business Review, Elsevier, vol. 11(1), pages 57-77, February.
    9. Klaus Uhlenbruck & Klaus E. Meyer & Michael A. Hitt, 2003. "Organizational Transformation in Transition Economies: Resource-based and Organizational Learning Perspectives," Journal of Management Studies, Wiley Blackwell, vol. 40(2), pages 257-282, 03.
    10. Jan Johanson & Jan-Erik Vahlne, 2009. "The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership," Journal of International Business Studies, Palgrave Macmillan, vol. 40(9), pages 1411-1431, December.
    11. Bent Petersen & Torben Pedersen & Marjorie A Lyles, 2008. "Closing knowledge gaps in foreign markets," Journal of International Business Studies, Palgrave Macmillan, vol. 39(7), pages 1097-1113, October.
    12. Haahti, Antti & Madupu, Vivekananda & Yavas, Ugur & Babakus, Emin, 2005. "Cooperative strategy, knowledge intensity and export performance of small and medium sized enterprises," Journal of World Business, Elsevier, vol. 40(2), pages 124-138, May.
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