A model of adolescents' online consumer self-efficacy (OCSE)
AbstractThis paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest-shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 64 (2011)
Issue (Month): 10 (October)
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Web page: http://www.elsevier.com/locate/jbusres
Adolescents Online consumer self-efficacy Consumer socialization Online shopping motivations Online shopping;
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