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A model of adolescents' online consumer self-efficacy (OCSE)

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  • Hill, William W.
  • Beatty, Sharon E.
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    Abstract

    This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest-shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 64 (2011)
    Issue (Month): 10 (October)
    Pages: 1025-1033

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    Handle: RePEc:eee:jbrese:v:64:y:2011:i:10:p:1025-1033

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    Web page: http://www.elsevier.com/locate/jbusres

    Related research

    Keywords: Adolescents Online consumer self-efficacy Consumer socialization Online shopping motivations Online shopping;

    References

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    8. Beatty, Sharon E & Talpade, Salil, 1994. " Adolescent Influence in Family Decision Making: A Replication with Extension," Journal of Consumer Research, University of Chicago Press, vol. 21(2), pages 332-41, September.
    9. Bridges, Eileen & Florsheim, Renée, 2008. "Hedonic and utilitarian shopping goals: The online experience," Journal of Business Research, Elsevier, vol. 61(4), pages 309-314, April.
    10. John, Deborah Roedder, 1999. " Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, University of Chicago Press, vol. 26(3), pages 183-213, December.
    11. Mick, David Glen & Fournier, Susan, 1998. " Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies," Journal of Consumer Research, University of Chicago Press, vol. 25(2), pages 123-43, September.
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