IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v60y2007i12p1282-1289.html
   My bibliography  Save this article

Export planning orientation and its antecedents: Evidence from exporting IT products

Author

Listed:
  • Lukas, Bryan A.
  • Whitwell, Gregory J.
  • Hill, Paul

Abstract

There is strong support in the export literature for a positive relationship between export planning and export performance. However, little is known about the drivers of export planning. In addressing this knowledge gap, this article proposes that export planning is usefully analyzed in terms of a managerial orientation. Regarding the antecedents of export planning orientation, the focus here is on the role of factors internal to the firm, especially its exporting mindset (export necessity and export commitment). This article also examines to what extent export confidence (psychic distance and marketing advantage) moderates the relationship. The empirical results show that export commitment has a strong and positive effect on a firm's export planning orientation. This relationship is moderated by psychic distance and marketing advantage. Specifically, the results show that the greater the psychic distance and the weaker the marketing advantage, the stronger the relationship between export commitment and a firm's export planning orientation. The results also show that management's perceived export necessity has a negative effect on a firm's export planning orientation and that this relationship remains unaffected by psychic distance and marketing advantage.

Suggested Citation

  • Lukas, Bryan A. & Whitwell, Gregory J. & Hill, Paul, 2007. "Export planning orientation and its antecedents: Evidence from exporting IT products," Journal of Business Research, Elsevier, vol. 60(12), pages 1282-1289, December.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:12:p:1282-1289
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(07)00124-5
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    2. V H Kirpalani & N B Macintosh, 1980. "International Market Effectiveness of Technology-Oriented Small Firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 11(3), pages 81-90, September.
    3. Shawna O'Grady & Henry W Lane, 1996. "The Psychic Distance Paradox," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(2), pages 309-333, June.
    4. Lukas, Bryan A., 1999. "Strategic Type, Market Orientation, and the Balance between Adaptability and Adaptation," Journal of Business Research, Elsevier, vol. 45(2), pages 147-156, June.
    5. S. Tamer Cavusgil, 1984. "Organizational Characteristics Associated With Export Activity," Journal of Management Studies, Wiley Blackwell, vol. 21(1), pages 3-22, January.
    6. C. Brooke Dobni & George Luffman, 2003. "Determining the scope and impact of market orientation profiles on strategy implementation and performance," Strategic Management Journal, Wiley Blackwell, vol. 24(6), pages 577-585, June.
    7. Erwin Dichtl & Hans-Georg Koeglmayr & Stefan Mueller, 1990. "International Orientation as a Precondition for Export Success," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(1), pages 23-40, March.
    8. Robert M. Grant, 2003. "Strategic planning in a turbulent environment: evidence from the oil majors," Strategic Management Journal, Wiley Blackwell, vol. 24(6), pages 491-517, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dirk Boehe & Luciano Barin Cruz, 2010. "Corporate Social Responsibility, Product Differentiation Strategy and Export Performance," Journal of Business Ethics, Springer, vol. 91(2), pages 325-346, February.
    2. Leonidou, Leonidas C. & Katsikeas, Constantine S., 2010. "Integrative assessment of exporting research articles in business journals during the period 1960-2007," Journal of Business Research, Elsevier, vol. 63(8), pages 879-887, August.
    3. Rainer Harms & Holger Schiele, 2012. "Antecedents and consequences of effectuation and causation in the international new venture creation process," Journal of International Entrepreneurship, Springer, vol. 10(2), pages 95-116, June.
    4. BOEHE, Dirk Michael, 2009. "Corporate Social Responsibility, Product Differentiation Strategy and Export Performance," Insper Working Papers wpe_186, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.
    5. Priit Tinits & Carl F. Fey, 2022. "The Effects of Timing and Order of Government Support Mechanisms for SME Exports," Management International Review, Springer, vol. 62(2), pages 285-323, April.
    6. Elena Pawęta, 2016. "The Effectual Approach in Born Global Firms: Current State of Research," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 4(2), pages 105-115.
    7. Cui, Lin & Li, Yi & Li, Zijie, 2013. "Experiential drivers of foreign direct investment by late-comer Asian firms: The Chinese evidence," Journal of Business Research, Elsevier, vol. 66(12), pages 2451-2459.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dosoglu-Guner, Berrin, 2001. "Can organizational behavior explain the export intention of firms? The effects of organizational culture and ownership type," International Business Review, Elsevier, vol. 10(1), pages 71-89, February.
    2. Sousa, Carlos M.P. & Bradley, Frank, 2008. "Antecedents of international pricing adaptation and export performance," Journal of World Business, Elsevier, vol. 43(3), pages 307-320, July.
    3. Minguzzi, Antonio & Passaro, Renato, 2001. "The network of relationships between the economic environment and the entrepreneurial culture in small firms," Journal of Business Venturing, Elsevier, vol. 16(2), pages 181-207, March.
    4. Preece, Stephen B. & Miles, Grant & Baetz, Mark C., 1999. "Explaining the international intensity and global diversity of early-stage technology-based firms," Journal of Business Venturing, Elsevier, vol. 14(3), pages 259-281, May.
    5. Javalgi, Rajshekhar G. & Lawson, Diana & Gross, Andrew C. & White, D. Steven, 1998. "Firm characteristics and export propensity: a comparison of manufacturers and manufacturing-based service providers," International Business Review, Elsevier, vol. 7(5), pages 521-534, October.
    6. Leonidou, Leonidas C., 2000. "Barriers to export management: an organizational and internationalization analysis," Journal of International Management, Elsevier, vol. 6(2), pages 121-148.
    7. Weber, Clarissa E. & Chahabadi, Dominik & Maurer, Indre, 2020. "Antecedents and performance effect of managerial misperception of institutional differences," Journal of World Business, Elsevier, vol. 55(1).
    8. Adomako, Samuel & Opoku, Robert A. & Frimpong, Kwabena, 2018. "Entrepreneurs' improvisational behavior and new venture performance: Firm-level and institutional contingencies," Journal of Business Research, Elsevier, vol. 83(C), pages 10-18.
    9. Jonas Puck & Markus K. Hödl & Igor Filatotchev & Hans-Georg Wolff & Benjamin Bader, 2016. "Ownership mode, cultural distance, and the extent of parent firms’ strategic control over subsidiaries in the PRC," Asia Pacific Journal of Management, Springer, vol. 33(4), pages 1075-1105, December.
    10. Ha Thi Van Pham & Bent Petersen, 2010. "Do OEM Exporters Differ from Independent Exporters in Terms of Global Connectivity and Export Performance?," Review of Market Integration, India Development Foundation, vol. 2(1), pages 9-42, April.
    11. Rose, Gregory M. & Shoham, Aviv, 2002. "Export performance and market orientation: establishing an empirical link," Journal of Business Research, Elsevier, vol. 55(3), pages 217-225, March.
    12. Cristina López-Duarte & Marta M. Vidal-Suárez & Belén González-Díaz & Nuno Rosa Reis, 2016. "Understanding the relevance of national culture in international business research: a quantitative analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 108(3), pages 1553-1590, September.
    13. Anisur R. Faroque & Farhad Uddin Ahmed & Mahabubur Rahman & Mohammad Osman Gani & Sina Mortazavi, 2023. "Exploring the individual and joint effects of founders' and managers' experiential knowledge on international opportunity identification," Asian Business & Management, Palgrave Macmillan, vol. 22(4), pages 1274-1300, September.
    14. Chung, Henry F.L. & Tung, Rosalie L., 2013. "Immigrant social networks and foreign entry: Australia and New Zealand firms in the European Union and Greater China," International Business Review, Elsevier, vol. 22(1), pages 18-31.
    15. Dasí, Àngels & Iborra, María & Safón, Vicente, 2015. "Beyond path dependence: Explorative orientation, slack resources, and managerial intentionality to internationalize in SMEs," International Business Review, Elsevier, vol. 24(1), pages 77-88.
    16. Kim, Daekwan & Choi, Kyuyeong & Jean, Ruey-Jer “Bryan” & Cadogan, John, 2020. "Ethno-national ties and international business opportunity exploitation: The role of environmental factors," International Business Review, Elsevier, vol. 29(4).
    17. Shaker A. Zahra & Donald O. Neubaum & Morten Huse, 1997. "The Effect of the Environment on Export Performance among Telecommunications New Ventures," Entrepreneurship Theory and Practice, , vol. 22(1), pages 25-46, October.
    18. Leonidou, Leonidas C., 1995. "Export stimulation research: Review, evaluation and integration," International Business Review, Elsevier, vol. 4(2), pages 133-156, June.
    19. Trąpczyński, Piotr & Banalieva, Elitsa R., 2016. "Institutional difference, organizational experience, and foreign affiliate performance: Evidence from Polish firms," Journal of World Business, Elsevier, vol. 51(5), pages 826-842.
    20. Luis Filipe Lages & Sandy D. Jap, 2002. "A contingency approach to marketing mix adaptation and performance in international marketing relationships," Nova SBE Working Paper Series wp411, Universidade Nova de Lisboa, Nova School of Business and Economics.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:60:y:2007:i:12:p:1282-1289. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.