International Market Effectiveness of Technology-Oriented Small Firms

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International Market Effectiveness of Technology-Oriented Small Firms

Author Info

V H Kirpalani (Concordia University)
N B Macintosh (Queens University)

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Norman B. Macintosh

Abstract

Research on international marketing effectiveness was done by interviewing 34 senior executives in U.S. and Canadian firms, mainly in the electronics, machinery, and autoparts industry sectors. The study concentrated on small– and medium-sized firms. The findings indicate the relative importance of an information and control reporting system, organization of the international division, involvement of top management, R & D, technology, competitive pricing policy, marketing mix, and production function variables for international marketing effectiveness.© 1980 JIBS. Journal of International Business Studies (1980) 11, 81–90

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Article provided by Palgrave Macmillan Journals in its journal Journal of International Business Studies.

Volume (Year): 11 (1980)
Issue (Month): 3 (September)
Pages: 81-90
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Handle: RePEc:pal:jintbs:v:11:y:1980:i:3:p:81-90

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Lages, Luis Filipe & Jap, Sandy D., 2002. "A contingency approach to marketing mix adaptation and performance in international marketing relationships," FEUNL Working Paper Series wp411, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Imbriani, Cesare & Morone, Piergiuseppe & Testa, Giuseppina, 2008. "Exporting quality: is it the right strategy for the Italian manufacturing sector?," MPRA Paper 13327, University Library of Munich, Germany. [Downloadable!]
Nora Lado & Ester Martínez-Ros & Ana Valenzuela, 2001. "Explaining Export Regional Involvement Through Marketing Strategy: The Case Of Spanish Companies Exporting To Latin America," Business Economics Working Papers wb012609, Universidad Carlos III, Departamento de Economía de la Empresa. [Downloadable!]

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