Strategic Type, Market Orientation, and the Balance between Adaptability and Adaptation
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 45 (1999)
Issue (Month): 2 (June)
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Web page: http://www.elsevier.com/locate/jbusres
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- O'Cass, Aron & Ngo, Liem Viet, 2007. "Balancing external adaptation and internal effectiveness: Achieving better brand performance," Journal of Business Research, Elsevier, vol. 60(1), pages 11-20, January.
- Raju, P.S. & Lonial, Subhash C. & Crum, Michael D., 2011. "Market orientation in the context of SMEs: A conceptual framework," Journal of Business Research, Elsevier, vol. 64(12), pages 1320-1326.
- Lukas, Bryan A. & Whitwell, Gregory J. & Hill, Paul, 2007. "Export planning orientation and its antecedents: Evidence from exporting IT products," Journal of Business Research, Elsevier, vol. 60(12), pages 1282-1289, December.
- Hernan G. Roxas & Val Lindsay & Nicholas Ashill & Antong Victorio, 2007. "Institutional analysis of strategic choice of micro, small, and medium enterprises : a conceptual framework," Philippine Review of Economics, University of the Philippines School of Economics and Philippine Economic Society, vol. 44(1), pages 151-186, June.
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