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Modeling the selection of fast-food franchises among Japanese consumers


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  • Laroche, Michel
  • Takahashi, Ikuo
  • Kalamas, Maria
  • Teng, Lefa
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 58 (2005)
    Issue (Month): 8 (August)
    Pages: 1121-1131

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    Handle: RePEc:eee:jbrese:v:58:y:2005:i:8:p:1121-1131

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    1. Laroche, Michel & Toffoli, Roy, 1999. "Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks," Journal of Business Research, Elsevier, vol. 45(2), pages 221-233, June.
    2. Sen, Sankar, 1998. " Knowledge, Information Mode, and the Attraction Effect," Journal of Consumer Research, University of Chicago Press, vol. 25(1), pages 64-77, June.
    3. Park, C Whan & Lessig, V Parker, 1981. " Familiarity and Its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, University of Chicago Press, vol. 8(2), pages 223-30, September.
    4. Laroche, Michel & Kim, Chankon & Zhou, Lianxi, 1996. "Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context," Journal of Business Research, Elsevier, vol. 37(2), pages 115-120, October.
    5. Urbany, Joel E & Dickson, Peter R & Wilkie, William L, 1989. " Buyer Uncertainty and Information Search," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 208-15, September.
    6. Laroche, Michel & Brisoux, Jacques E., 1989. "Incorporating competition into consumer behavior models: The case of the attitude-intention relationship," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 343-362, November.
    7. Laroche, Michel & Sadokierski, Robert, 1994. "Role of confidence in a multi-brand model of intentions for a high-involvement service," Journal of Business Research, Elsevier, vol. 29(1), pages 1-12, January.
    8. Laroche, Michel & Hui, Michael & Zhou, Lianxi, 1994. "A test of the effects of competition on consumer brand selection processes," Journal of Business Research, Elsevier, vol. 31(2-3), pages 171-181.
    9. Lussier, Denis A & Olshavsky, Richard W, 1979. " Task Complexity and Contingent Processing in Brand Choice," Journal of Consumer Research, University of Chicago Press, vol. 6(2), pages 154-65, Se.
    10. Bennett, Peter D & Harrell, Gilbert D, 1975. " The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions," Journal of Consumer Research, University of Chicago Press, vol. 2(2), pages 110-17, Se.
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    Cited by:
    1. Teng, Lefa & Ye, Nan & Yu, Ying & Wu, Xiaochuang, 2014. "Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context," Journal of Business Research, Elsevier, vol. 67(3), pages 288-294.
    2. Ahmad, Shimi Naurin & Richard, Marie-Odile, 2014. "Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification," Journal of Business Research, Elsevier, vol. 67(3), pages 278-287.


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